How to use an SMS Gateway in the Most Efficient Way?

Let’s imagine that you already own an SMS Gateway. Now you can communicate with your clients via text-messaging. But what are you going to do with the tool that you just got? How do you use the SMS Gateway in a way that increases customers’ loyalty? Our explicit tips will help you create SMS campaigns that drive revenue.

  • Customize text-messages

SMS campaigns teach you to get straight to the point. That is why it is a good idea to start your message with an attention grabber. A good attention grabber will make your customer want to read your message until the end. Usually, attention grabbers are spelled with capital letters, for example: ‘GOOD NEWS’, ‘UPDATE’, ‘GREAT OFFER’, etc. After you got your subscribers’ attention, use a clear call to action.

When sending a message, customize it. Use your client’s name or geographical (if known). This will help build a closer relationship with your customer. Don’t hesitate to congratulate your customers with birthdays, offer them discounts on anniversaries or other important days. Don’t use SMS only as a promotional channel, but rather as a communication channel that consists of various messages on different topics.

An example of a message you can send:

“Stephanie, your order is getting close to 123 Main Street. If you are not home, please call 350-598-2926 or reply to this text so we can make arrangements. Thanks!”

  • Use Emojis

The way people perceive advertisement has changed, and this is especially relevant for Millennials. According to a report cited by the Times, 4 out of 10 Millennials report that they’d rather engage with pictures than text, so there is no need to always be serious. Sometimes it is effective to be more creative and less official? ? ?. Add emotions to your messages by using emojis. They will grab readers’ attention, make the message funnier, and more memorable.

  • Insert shortened links

Don’t use the SMS gateway only for promotional messages. Embed SMS communication into your digital marketing strategy. If you have a promotion and you have a landing page for your offer, insert a clickable and shortened link in the text-message (remember, you have a limited amount of characters to spare). The link will redirect the recipient to your landing page.

At the same time, you wish to provide your clients with a pleasant customer journey, that’s why make sure that your website has a responsive design. Also keep in mind that the easier it is for users to engage with your content, the more likely they will complete the steps you want them to take.

  • Send SMS Reminders

Engage with your customers by reminding that they had abandoned a shopping cart on your website. Let them know that they still did not buy that teddy bear for their daughter’s birthday, or a piece of jewelry for their special day with their significant other. Give your customers an option to respond to this text-message reminder, so that you can call them back and complete the order for them. You never know what stopped your client from buying on your website, which is why it is important to be proactive.

  • Choose the best timing and frequency

Analyze the responses you receive from your target groups. Find the time and frequency that works best for your clients. If you send too many messages, there will inevitably be complaints and opt-outs. On the other hand, if you send messages infrequently, your clients may feel that your messages are out of place.

  • Place your contact info

Whenever it is relevant and possible, mention your company’s contact information in the SMS. Make it easy for the client to get in touch with you. It is much easier when the phone number is provided right in the text. They click it, and their phone does the rest of the job. When they call, make sure they don’t wait long before someone picks-up. So make sure the customer service team is always ready to take calls and be in the know about the text messaging marketing strategy.

  • Give an unsubscribe option

If you mainly use an SMS gateway for promotional messages, give your clients an option to unsubscribe. Make sure you provide them with clear instructions how they can stop receiving messages from you. This can be a word that they need to send in response to your campaign or a link to your website they have to access.

  • Use a customized sender name

You don’t want your clients to remember you as 1-2-3-4-5-6-7-8. They should know right away that they are getting messages from you, not from a random phone number, and definitely not your competitors. Make sure that you have customized your sender name, and that your customers see where those messages are coming from.

  • Measure results and adjust

Your SMS campaigns won’t be effective if you don’t measure the results and adjust to make them even better. Create A/B testing campaigns for your target groups, and go with the ones that work best. Analyze your results and stay open to changes in your content and strategy.

If you follow these tips, you will have a good chance to turn your SMS gateway investment into a continuous revenue-driving mechanism. Next week we are going to analyze the important features of a user-friendly SMS gateway interface.

 

What is an SMS Gateway? A Rediscovered Treasure for Companies

The length of SMS, or text messages is limited to 160 characters from the GSM alphabet. However, the shortage of characters does not stop text messaging from being one of the most successful communication channels, because SMS is enabled on virtually 100% of mobile and smart phones. That is why SMS marketing is being used by such companies as American Express, PayPal, Lufthansa, BMW, and many other well-known brands. To send millions of text messages, these companies needed a powerful tool that could get their message across. This is where SMS Gateways come into play.

What is an SMS Gateway and how can it increase my revenue?

In a nutshell, SMS Gateway is a web-based app (basically a website), which allows users to send text messages to their customers’ phone numbers (naturally, with their permission). At the same time, an SMS Gateway has the capacity to receive messages from users, which makes communication interactive. The SMS Gateway can be used for transactional and promotional purposes.

    Transactional messages include:     Promotional messages include:
  • Appointment reminders
  • Location-based promotions
  • Call notifications
  • Discount notifications
  • One time passwords
  • Promotion alerts
  • Transaction alerts
  • Information services
  • Payment reminders
  • Booking confirmations
  • Account updates

The variety of messages that can be sent using an SMS Gateway gives the platform the possibility to become a useful tool for any business from any industry that wishes to stay competitive. A powerful SMS Gateway should do more than just send text messages, it will make sure that your message gets delivered. When choosing an SMS Gateway, look for an intelligent message sending feature. The platform will try to send the message several times, in case the message wasn’t delivered, you will get a notification. It will give you the possibility to check the phone number and see what can be fixed to deliver the message to the recipient.

Another feature to look for is for optimal real-time routing. The platform will support an intelligent algorithm that will manage flexible and dynamic routing. Flexible routing allows to create different rules for each destination one wishes to send messages to, and at the same time, to route a certain set of messages through different outbound routes or carriers to one destination. Dynamic routing allows to change routing on the fly with no need to restart the system. Routing ensures your messages are delivered as quickly as possible – without compromising security or reliability in the process.

A user-friendly graphical interface is very important when it comes to user experience. No one is willing to spend an hour trying to figure out how a message can be sent. In addition to that, look for a reporting tool in the SMS gateway platform that will be easy to manage and understand. Your non-techie employees don’t have to struggle while working with the platform.

What is an SMS gateway? It is a tool that will take you closer to your customers and will increase your customer conversion rates if used wisely. In our next blog post, we will share tips on the most beneficial ways in which an SMS Gateway can be used. Stay tuned!