Ways Automation Can Improve Your Business Processes

Continuously changing market conditions, high speed in decision-making, multitasking in asset management and the need to reduce risks require modern approaches to the work processes within any business. It allows you to free up precious resources for strategic planning and concentration of management in key areas of the company. Business automation is the partial or complete translation of repeatable, time-absorbing operations and business tasks under the control of a specialized system. As a result, you get to increase productivity and effectiveness of strategic management.

Automation is usually conducted in two ways:

– Automation of the basic business processes: for example, sales management or work with clients. In this case, it is carried out to directly increase the volume of sales, the number of products produced and increase the profitability of the entire business as a whole.
– Automation of supporting processes, such as accounting, reporting, records management. Such automation does not directly affect the increase in revenue, but helps reduce the time and costs of daily work execution.

The main tasks of business automation are the following:

– effective support of operational activities of the enterprise, control and organization of accounting
– preparation of any documents for partners/clients, including invoices, bills and business proposals
– quick receipt of reports on the state of affairs in the company for any period of time
– optimization of staff costs, increasing the efficiency of working hours by freeing employees from routine/habitual work
– minimizing the negative impact of the “human factor” on the most important business processes
– secure storage of information and data
– improving the quality of customer service

Automation of business processes can significantly improve the quality of management in the company and the quality of its product. For the enterprise as a whole, it gives a number of significant advantages like:

– Increase the speed of processing information and solve repetitive tasks
– Increase business transparency
– Increased coherence of staff and the quality of its work
– The ability to control large amounts of information
– Reducing the number of errors and improving management accuracy
– Simultaneous resolution of several tasks
– Rapid decision-making in repetitive situations

As a result of automation of the business processes – the management receives much more information for analyzing business processes in the form of detailed analytical reports and is able to direct the company qualitatively taking into account external and internal indicators.

Find out more about how an automation can help and grow your specific business, or if you have any other software development questions – just contact us at info@dassolutions or by filling out the Contact Form.

Moving Forward,
DAS Solutions Team.

A letter from your future colleague, Daria

Dear Future Colleague,

I am Daria, Head of Sales, and for me DAS is a real professional adventure. I’m amongst those few people who witnessed the raise of the company, its first steps, its victories and challenges along the years. I joined the core team of DAS at the moment when its establishment was in the active process of materialization. I remember that November day when I came to see yet an empty, but already OUR first office, ah…the pleasant feeling of having your own place. It was the beginning. I met the initial small team of five developers who built the foundation of the first projects and gained the trust of our initial clients.

In the beginning, I was involved in a pilot project, not related to IT, and at some point, I was offered to try my skills in the sales department. I found it interesting, though, must confess stressful at the beginning. My colleagues trusted that I can grow my competencies in this direction. I closed my first deals and felt extremely happy. This is how I continued with the sales. In the meantime the team was growing, I was meeting great people and establishing friendly relationships.
 
Of course work is not only about friendship. Sales is a hard and responsible work. You need to always remember that it’s on you that your colleagues will be covered with tasks, projects, and of course financial benefits the next day, weeks, months.
Even though it’s not an easy job, I love my team and the way we share information, thoughts, experience, happy and sad moments together.
They are like a part of my family. It can be funny, it can be stressful.
I love to observe the difference between the dialogue you can have via emails, chats, phone calls and the moment when the person see you live. It’s like breaking the ice and entering a new space.
What I would say to new people joining DAS?… Be friendly and don’t use too much perfume, please. 🙂 
If I would be asked to share some advice for a sales person, then I would say that my main mantras are:
1. Don’t give up. Never.
2. Be yourself with your customers, because after all it’s all about human interaction.
3. Be honest in everything you do (first of all with yourself).
4. Take responsibility for your deeds. It makes you stronger and more attentive.
5. To fail is human. Learn from your fails, turn the experience into wisdom (if possible), don’t repeat it and get back to point 1.

I believe that the company is like a living house, a natural organism which can grow and evolve. In this house, every new person is like a new room with a new door which opens a new space, furnished in a distinct way, with its personal design, wallpapers, furniture and atmosphere. And each room of this house has a window with a unique view outside the house.

I wish that every new room would make the house better, stronger, more interesting, distinguished amongst many other houses and may every view from all the windows remain unique, but all as one – beautiful.

As you (maybe) can tell – being in sales doesn’t mean to lack the seed of poetry in your soul.  

Happy journeys!

Horizon 2020 ICT&FET Calls for Proposals

What is Horizon 2020 and why you should care?

Horizon 2020 is the biggest EU Research and Innovation programme ever with nearly €80 billion of funding available over 7 years (2014 to 2020) – in addition to the private investment that this money will attract. It promises more breakthroughs, discoveries and world-firsts by taking great ideas from the lab to the market. By coupling research and innovation, Horizon 2020 is helping to achieve this with its emphasis on excellent science, industrial leadership and tackling societal challenges. The goal is to ensure Europe produces world-class science, removes barriers to innovation and makes it easier for the public and private sectors to work together in delivering innovation.

If you ever wanted to apply with an awesome project, the good news is that Horizon 2020 is open to everyone, with a simple structure that reduces red tape and time so participants can focus on what is really important. This approach makes sure new projects get off the ground quickly – and achieve results faster.

Here we have gathered the most eye-catching Topics from ICT industry that are waiting to win and be funded.

TOPIC 1 : ICT-10-2019-2020

Robotics Core Technology

Specific Challenge:

Autonomy in robotic systems is built on a combination of four core technologies:

AI and Cognition: AI provides tools to make systems cognitive. Cognition equips robots with the ability to interact with people and environments, to learn and to categorize, to make decisions and to derive knowledge.

Cognitive Mechatronics: Mechatronic systems where sensing and actuation are closely coupled with cognitive systems are expected to deliver improved control, motion, interaction, adaptation and learning, and safer systems.

Socially cooperative human-robot interaction: Cooperative human-robot interaction is critical in many work environments from collaborative support, e.g. passing tools to a worker, to the design of exo-skeletons able to provide motion that is sympathetic to the user.

Model-based design and configuration tools: Deploying robotics at scale in application areas where tasks need to be defined by the user requires easy-to-use configuration tools. Embedding and sharing of knowledge between tools is essential, as is standardization across the interfaces to connect systems and modules (taking into account cyber-security issues, including security by design and data integrity).

Expected Impact:

  • Improved technical capability in each of the core technologies over the current state of the art.
  • A greater range of applications in the prioritised application areas that can be demonstrated at TRL 3 and above.
  • The lowering of technical barriers within the prioritized applications areas.

TOPIC 2 : ICT-25-2018-2020

Interactive Technologies

Specific Challenge:

Interactive technologies such as Augmented (AR) and Virtual Reality (VR) are set to transform the ways in which people communicate, interact and share information on the internet and beyond. This will directly impact a larger number of European industries ranging from the cultural and creative industries, manufacturing, robotic and healthcare to education, entertainment and media, enabling new business opportunities. The challenge is to forge a competitive and sustainable ecosystem of European technology providers in interactive technologies.

Expected Impact:

a) Establish a sustainable competitive ecosystem of European technology and solution providers for interactive technologies.

b) Strengthening European research and industrial capacities to develop future interactive devices.Preview Changes (opens in a new window)

TOPIC 3: DT-ICT-01-2019

Smart Anything Everywhere

Specific Challenge:

“Smart anything everywhere” stands for the next wave of products that integrate digital technology. The challenge is to accelerate the design, development and uptake of advanced digital technologies by European industry – especially SMEs and mid-caps – in products that include innovative electronic components, software and systems, and especially in sectors where digital technologies are under-exploited.

Expected Impact:

Proposals should address all of the following impact criteria, providing metrics to measure success when appropriate.

  • Attract a significant number of new users of advanced ICT in the manufacturing sector, and more innovative technology suppliers, in particular SMEs and mid-caps.
  • Creation of a sustainable network of Digital Innovation Hubs, providing European added value to investments done at national and regional level in Digital Innovation Hubs.
  • Availability of Digital Innovation Hub services across Europe and its regions with strong industrial capacities

TOPIC 4: ICT-01-2019

Computing Technologies and Engineering Methods for Cyber-Physical Systems of Systems

Specific Challenge:

Cyber-physical Systems of Systems (CPSoS), like transport networks or large manufacturing facilities, interact with and are controlled by a considerable number of distributed and networked computing elements and human users. These complex and physically-entangled systems of systems are of crucial importance for the quality of life of the citizens and for the European economy. At system level the challenge is to bring a step change to the engineering techniques supporting the design-operation continuum of dynamic CPSoS and to exploit emerging technologies such as augmented reality and artificial intelligence. At computing level the challenge is to develop radically new solutions overcoming the intrinsic limitations of today’s computing system architectures and software design practices.

Expected Impact:

Proposals should address one or more of the following impact criteria, providing metrics to measure success where appropriate:

  • Availability of innovative technologies supporting compute-intensive applications in industrial and professional domains, demonstrating significant and measurable improvement over the state of the art.
  • Availability of engineering practices and tools for CPSoS, resulting in a demonstrable improvement in quality and cost of development and operation for large SoS.
  • Increased synergies and collaboration between industrial and academic communities; dissemination of high-quality road map for future research and innovation activities in the relevant areas.

TOPIC 5: ICT-06-2019

Unconventional Nanoelectronics

Specific Challenge:

The challenge is to maintain Europe’s position at the forefront of advanced nanoelectronic technologies developments. This is essential to ensure strategic electronic design and manufacturing capability in Europe avoiding critical dependencies from other regions. Advanced nanoelectronics technologies enable innovative solutions to industrial and societal challenges.

Expected Impact:

Proposals should address one or more of the following impact criteria and provide metrics to measure and monitor success.

  • Identify applications likely to benefit from the intended approach with indication of key parameters (power, energy-efficiency, size, frequency, and cost) and quantitative targets to be achieved (figures of merit).
  • Contribute to the mid-term viability of the European Nanoelectronics industry ensuring that new technologies with high potential for computing emerge in time to be taken up by industry.
  • Sustain the technological integration requirements by focussing on challenging 3D integration issues as well as for electronics at cryogenic temperature.
  • Contribute to the European industry capability to design advanced circuits for its needs.

You can visualize the comprehensive list of all the ICT&FET Calls for Proposals by downloading this PDF file.

If you have an innovative idea for a project you can always contact us for mentoring and support for every step of your application process.

Our contact details:
Elena ZAMSA
NCP Topic: ICT
Tel: +373 68 135 745
E-mail: elena.zamsa@dassolutions.eu

Moving forward,
DAS Solutions Team.

5 Key Benefits of IT Outsourcing

Why would your business need to outsource its IT tasks? In short makes everybody’s life much easier.
Additionally, when done for the right considerations, IT outsourcing will really help your business grow faster and save money. But there are also other benefits of outsourcing that surpass money. Here are the top 5 benefits of IT outsourcing.
Moving forward,
DAS Solutions Team.

Talking InsurTech with Dr. Moritz Finkelnburg

This March, specifically on the 13-14th, Goethe Business School (GBS) organizes the Global InsurTech Roadshow in Frankfurt together with InsurTech Asia from Singapore. The roadshow combines pitch-sessions and discussion rounds with international early-stage InsurTechs. One of the main organizers of the event is Dr. Moritz Finkelnburg – Academic Director for Insurance at GBS. Also, he manages the insurance programs as part of the China Executive Education Center. With 20 years of management and board experience in leading insurance companies he is a specialist in sales and non-life-insurance as well as profit-oriented portfolio management. We are thrilled that Dr. Finkelnburg gave us an interview where he shared his insurance industry’s experience, thoughts on innovation and why the Global InsurTech Roadshow is an event that is not to be missed.

1.  How did the InsureTech eco-system change in the last couple of years?

The InsurTech era started with tech-oriented small companies, mainly focusing on app and technical service developments. Since 2015, we noticed the market-entry of digital brokers such as Knip or Clark, offering a fresh image, high customer service and easy accessibility. Last year the first digital insurers appeared and will be completed this year. They are offering own products and services to the customers.

2.  Who is behind the Global InsurTech Roadshow (GIR)? How did the idea appear? 

The driver of this idea are George Kesselman, the founder of InsurTech Asia and me. One day last year when George was visiting me here in Frankfurt he told me about a roadshow he was organizing in 5 Asian countries. The idea to organize a similar conference in Europe was simple and caught both of us. And the rest is simple…

3.  What mainly differentiates GIR amongst all the other existing InsureTech conferences/events? 

On one side we are non-commercial, which makes a huge difference. We are able to offer much more competitive prices and decided not to charge any startup who wants to pitch during our conference. In addition, I think we are much more familiar or intimate. You don’t need a super-professional but somehow cold environment to feel good, make great contacts and have lots of fun.

4.  What your attendees will take away from the GIR event? 

They will definitely have seen the newest trends and startups in the InsurTech-ecosystem most of them have never been seen somewhere before and they will have made a lot of new contacts which are relevant for their specific kind of business.

 5.  According to you, where (in the insurance business) can technology help the most? 

In my eyes, digitization will mostly help to improve the value chain of traditional insurers becoming more efficient, quicker, more service oriented and with less errors.

6.  How important is innovation, namely software implementation for the industry? 

Today’s insurer’s software landscape is extremely complex. Innovations need years due to long implementation scenarios. Every approach to solve or reduce this complexity will help. 

7.  Where do you see the industry heading and what should businesses venture onto, in order to be in the game? 

Digital brokers and insurers are fantastic and true innovation-drivers. However, they will have extremely hard times ahead. If they survive 5 years and are able build up a significant portfolio they will thrive. Otherwise, they will be killed by their customer acquisition cost. The enablers however will have a good chance to develop if they can help traditional insurers to improve their value chain.

One of our goals at DAS Solutions is empowering and supporting the industry as a whole, and that’s why we are so excited to be part of #GIR2018. What is clear to us is that GIR is as much about industry’s insights as it is about harnessing a community of insurers who are eager for change, who understand that technology is the future and there is no time to wonder. 

If you will be attending the event as well, or just around the block, let us, specifically Daria know we would love to meet you and have a chat. 

Moving forward,
DAS Solutions Team. 

Welcome to the new DAS Solutions

Hello there,

For the past few months, while we’ve been diligently ideating and building awesome software pieces, we’ve been also, in secret, building something new. Namely our new brand identity and website redesign.  

Why?

Digital world does not tolerate stagnation, and by knowing this firsthand we knew that we must have a differentiating voice and brand identity which is underlined by a bolder look. Nonetheless, tell a comprehensive story of the services and opportunities we offer. As well highlight our awesome team that works hard, has fun, and loves a challenge. 

We wanted our logo to communicate that we’re experts in our industry and we’re dauntless in what we do and how we so it. Our clients look to us for trust and confidence in our expertise, and assurance that the job will be done the right way the first time. As our tagline says The Code You Trust thus we needed to depict that visually. Ultimately, we found that simplicity is the way to go for our new identity, while being different through the new bold blue color and typography. 

We’ve conceptualized the new message we wanted to spread about our team and future teammates. Thus we came up with the Do Something Different” tagline because this is one of our core values do try do something different everyday, be different, help & inspire others to do so as well.

In the end, we created a new brand identity that fits our new voice, and we’re incredibly excited to share it with our clients and the the world. Refreshing a company’s look, vision and upgrading a website takes a village, but it’s totally worth it. The announcement of the new identity and website doesn’t mean this is the borderline, on the contrary it’s just a new begging. As DAS Solutions lives and breathes, we’ll continue to improve, grow, create, build, and code so we can help other ambitious businesses thrive. Our work is never really done, the industry is fast moving, the work is gripping and change is expected but that’s for sure a big piece of the fun.

 

Moving forward,
DAS Solutions Team. 

Billing Platform

Integration with JeraSoft Billing Platform

DAS Solutions is excited to announce that our SMS Gateway has been extensively integrated with JeraSoft Billing Platform for telecom providers. Now users are encouraged to take an advantage of using connected solutions aimed to successfully implement messaging services.

DAS Solutions SMS Gateway is a carrier grade, in-house developed platform that gives telecom carriers and service providers the capability to offer their customers the entire range of messaging services. The platform has an impressively high throughput and the ability to manage SMPP and SS7 interconnections. The SMS Gateway performs intelligent algorithm routing management and comes with origin and content based routing capabilities. DAS Solutions is continuously working on upgrading the platform in line with the latest technologies and market trends.

About DAS Solutions

DAS Solutions is a software development company focusing on providing top quality services for businesses in a wide range of industries such as telecom, banking, insurance, E-health. Through its team of experts, DAS Solutions’ goal is to meet the existing and future requirements of the most demanding international companies. For more information about DAS Solutions please visit the website.

About JeraSoft

JeraSoft is the leading developer and integrator of high-quality billing solutions for Telecom (Retail Services, Mobile VoIP, Business Telephony, OTT, Wholesale VoIP and SMS) and IoT/M2M providers around the world. Since 2005 JeraSoft has been putting together key insight and successful billing management practices, combining them with state-of-the-art web and telecom technologies. The result is a powerful platform the Telecom and IoT providers can use to streamline billing processes and add value to their business.

For more details about DAS Solutions SMS Gateway configuration for JeraSoft Billing Platform, please look through our Integration Manual here.

Become an SMS aggregator

Three Ways to Become an SMS Aggregator

Setting up your own business as an SMS aggregator is a great and the same time challenging project. This profitable business creates value for telecom companies, entrepreneurs from other industries, and, ultimately, end-users. You can go for one of these three options if you decide to become an SMS aggregator:

  • Become an owner of an SMS Gateway (Acquisition mode)
  • Rent an SMS Gateway (Cloud mode)
  • Become a white-labelled reseller of an existing platform (Reseller mode)

The first option is recommended for those who have already been in touch with the telecom industry. Otherwise, renting or reselling are good alternatives to risky investments, because these options will give you the time to understand how the industry works. Eventually, you can decide if you want to switch from renting an SMS gateway to owning it.

In this blog post, we’ve highlighted the advantages and disadvantages of the three options.

If You Acquire a Custom SMS Gateway Software

Advantages Disadvantages
Profit is not affected by OPEX Experience in the industry is required
Control over the connectivity & hardware Higher implementation cost and CAPEX
Features flexibility An infrastructure is required
The system can be provider independent Practical know-how in signing beneficial contracts with MNOs and carriers
Control over costs and capacity as per demand At least one employee is needed to perform technical support tasks

If You Rent an SMS Gateway

Advantages Disadvantages
Reduced CAPEX and time to market Experience in the industry is a plus
Control over connectivity Increased OPEX (Monthly recurrent renting costs)
Upgrades assured by the provider Stable connectivity with a strong back-up is required
Level 3 support assured by the provider Practical know-how in signing beneficial contracts with MNOs and carriers
Control over costs and capacity as per demand At least one employee is needed to perform technical support tasks

If You Become an SMS Aggregator by Reselling an Existing Platform

Advantages Disadvantages
No need to be an expert in the industry Smaller profit net margin
It’s easier to become a reseller No control over connectivity options
No need for an infrastructure Smaller price flexibility
Technical issues are resolved by an external tech support Limited features
Requires smaller initial investments The system may be lacking scalability
Short time to market No influence over updates

These lists cannot be perceived lopsidedly. Someone can consider the expertise in the bulk SMS industry a huge advantage. The other will be satisfied by the limited number of features because those completely suffice current business needs. The perception of the lists is subjective and depends on the final goal.

If the goal is to sell big SMS packages to others or to offer a feature that other SMS aggregators don’t have, then you should explore the option of acquiring or renting a custom SMS gateway software. Alternatively, if the aim is to sell smaller SMS batches to clients that don’t use SMS extensively, then it makes more sense to become a reseller of an existing platform.

ROI, competition, pricing and client support are among business challenges you will have to face. You need to be prepared to deal with them.

ROI

This is the most important challenge. The ROI you will get is influenced by a set factors such as a well-developed strategy, the ability to grow volumes, networking, control over OPEX, CAPEX investments. Professionalism and level of your and team’s commitment will also influence your profits.

Competition

Good clients are not attracted only by the lowest price on the market. The level of support should be high for the customers to stay with you. Sign, and most importantly, stick to a detailed SLA with your customers to gain credibility and outrun your competition. In addition to that, follow industry trends to identify areas for innovation.

Pricing

Offering the lowest or the highest price without any strategy behind is not viable. Always aim for a price that is in line with market trends and your service quality.

Client Support

As mentioned above, professional support is a must for an SMS aggregator. If you decided to become an SMS aggregator by using a custom SMS gateway software, make sure that you train your customer-facing team members sufficiently because these people are the face of the company to a customer. Existing customers need to be so impressed that they will recommend your team to their business connections. If you enter the bulk SMS business as a white-labelled reseller, then make sure you choose a platform that has an experienced and responsive support team.

In case you decide to become an SMS aggregator, develop a detailed business plan that you can refer to when needed. Besides that, hire a strong team of professionals with a problem-solving mindset. And last but not least, as in any other business, be prepared for a lot of work that requires commitment and creativity.

Two-Factor Authentication Best Practices

A second layer of data protection is always a good idea, especially when you want to keep your customers safe from intruders. Authentication mechanisms that require only a username and a password are no longer intrusion-proof, as can be seen by recent experience at some internet giants who shall remain nameless. Your users will be safer if you implement a two-factor authentication system using an SMS gateway, and send customers one-time passwords (OTP) to enter your system.

Typically, one-time passwords are four- to eight-digit numerical codes that are valid for a short period of time, and only for one interaction, session, or transaction. They make authentication safer, because they are sent directly to the customer’s mobile phone. Authentication via OTP gained popularity across industries because it’s a cheap, easy to implement, and ubiquitous way to communicate with customers. The user does not have to install a third-party application to receive the one-time passwords, so it is also a very user-friendly option.

To set up OTPs, you will need an SMS gateway that supports this authentication method. It is configured to generate and send one-time passwords for the user via text. Some OTPs are generated based on time-synchronization, while others use mathematical algorithms.

Text-messages can be delivered in two ways: (1) you can attach a GSM modem to your server with a data cable, or (2) you can send messages through an SMS service provider. If you decide to go for the latter option, text-messages will first be sent to the short message service center (SMSC) of the service provider, and from there, based on connections with other SMSCs, the text-messages get sent to your recipients. For security reasons, setting up a VPN channel between the SMS Gateway and the SMSC of the service provider is always a good precaution. The first option is usually more secure because it is integrated in your infrastructure and does not require an internet connection. The second SMS delivery option is a good choice if you need to send a high volume of text-messages.


SMS-based OTPs are an Option if You Operate in One of these Industries

Everyone understands text messages. Thus implementing two-factor authentication using SMS will not introduce a steep learning curve for your customers. SMS-based OTPs can be implemented regardless of your industry. Here is an extensive list of industries already using this type of authentication successfully!

  1. Education and Training
  2. Food industry
  3. Retail
  4. Travel and Tourism
  5. Healthcare and Hospitality
  6. Web Design
  7. IT and ITeS
  8. Oil and Gas
  9. Real Estate
  10. Media and Advertising

Two-Factor Authentication Use Cases

  • Registration

Ask for a user’s phone number during the first registration attempt. Display a message where it is clearly explained that their phone numbers will be used only for verification procedures. Afterwards, send a one-time password that will allow the user to access their new account.

  • Password Reset

Fraudsters get into user accounts by phishing email addresses, so verifying new passwords by via text OTPs add an extra layer of security.

  • New Device

If the user logs in from a different device, a new IP address, or even a new country, you can add extra verification steps like SMS OTP or by answering qualifying secret questions.

  • Unusual Behavior

Usual behavior such as making a lot of purchases in a short amount of time, or in different timezones can serve as red flags. Prevent fraudulent activities by verifying whether the actions were performed by the user.

  • Changing Account Information or Settings

Set up additional verification steps when the user requests certain changes that could put their information at risk, such as changing the account name, or phone number. You could encourage users to opt in to extra verification steps by rewarding them for choosing to add the second security layer (some companies offer discounts if their users protect themselves in this way).

When Is It Better to Use Multi-Factor Authentication Technology?

With the rise of fraud attacks such as Emmental that affected banks in Switzerland, Sweden, Austria, and Japan, banks are looking for alternatives to OTPs through SMS. During Emmental operation, millions were stolen from both consumer and commercial bank accounts.

Cybercrooks mislead people into installing fake applications on their devices. There were cases where such apps waited for text-messages from banks that contained session tokens, and silently hijacked communication, forwarding the info to attackers’ servers. Cybercriminals are keen on finding ways to undermine SMS OTPs, but this is still an infinitely safer alternative to the ID and password-only option.

SMS two-factor authentication verifies a user’s identity in a fast, easy, and non-disruptive way. It is relevant for a range of industries, it is cost effective, easy to implement and works on a global scale. Reach out to a telecom consultant and discuss your two-factor authentication needs.

 

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Crucial Features of an SMS Gateway Dashboard

There are many options when it comes to choosing a piece of software for your new SMS aggregation business. Some have been on the market for many years, and have established themselves as leaders on the market. Others have been developed more recently with the goal of seizing portions of this large market. The latter are generally more eager to impress, and have the ability to make their products much more tailored around their clients to earn their trust and become more visible. But regardless of how long a product has been on the market or how prestigious the company behind it, there are certain features that we are used to seeing in a robust SMS gateway dashboard. If these are missing, make sure to ask the developer how much effort it would take to implement them within their existing solution.

Having access to good SMS campaign features, comprehensive reporting, and role-based access are just a few things that make an SMS Gateway dashboard powerful. We’ve put together a comprehensive list of features that will impress even the most exigent SMS business owner.

Flexible SMS Campaigns

Sending SMS campaigns is the main role of an SMS Gateway. A robust product will have the ability to send and receive text messages in a myriad of formats and protocols, such as SMPP, SS7, SIGTRAN, SIP, or HTTP. But its interface is critical to being able to maneuver these powerful features of a good SMS product. Thus it is a good sign when a gateway’s interface has such options as:

  • Data uploads in different formats (think about your customers’ phone numbers)

When users have a variety of formats in which they can upload the information into the system, it gives them more flexibility. If the system is capable of reading CSV, Excel, Google Sheets, and vCards files, human error is minimized.

  • Rules-based segmentation

Your subscribers may be at different stages in the sales funnel, therefore the ability to send specific messages to groups of people is important. Ensuring that your users can segment your audience in an easy and logical way will make your SMS business more successful.

  • Automatic action-based SMS campaigns

Interact with customers who clicked on your SMS offer but did not convert. Send them a reminder that the discount is about to expire or follow-up with a different time-based offer. Make sure your SMS gateway can do this automatically in order to maximize your SMS impact.

  • Campaign scheduling

SMS campaign scheduling is a must for any SMS business. It is even better when you can schedule campaigns for different time zones in which your text will be delivered. This option will send your message at the most optimized time, ensuring a higher engagement rate.

  • SMS campaign drafts and templates

Drafts and templates can be used to save your users’ time. They can also be a source of inspiration for your clients’ marketing team, as templates can be created for them based on certain needs and events.

  • Contact groups

If you can create groups within your list of subscribers based on their interests, industries, or lead source, your clients will be very happy. Generally the more customized the text message, the more impactful the SMS campaign will be.

  • Editing subscriber lists

Your clients will need to make occasional changes to their list of subscribers via your SMS gateway dashboard. Subscribers’ contact information changes, so being able to keep their information up-to-date is important.

Comprehensive Reports Inside the SMS Gateway Dashboard

Your clients will need the ability to gauge how well their SMS campaigns are doing. Therefore providing relevant, insightful, and intuitive data directly from your SMS gateway’s dashboard will make them very happy.

Reports on performance, in terms of open-rates, click-through rates, and conversion rates will give managers the knowledge they need to make adjustments and plan their SMS marketing activities.

Note that certain protocols are better at providing accurate information on delivery than others. So ensure that the product you choose is versatile when it comes to various combinations of protocols such as SS7 to SMPP, SS7 to SS7, and many others. Carrier grade SMS products will support all possible ones.

Inbox folder function

An inbox folder is a good feature to have in an SMS gateway dashboard. It acts like a regular email inbox, but in a centralized location, so that operators and agents can respond to clients’ inquiries in a timely manner, without exiting the dashboard.

This feature can be improved even further if it has the ability to store “canned” responses that are basically templates to address clients’ most frequently asked questions. This will speed up the communication process and increase loyalty and retention rates.

Role-based access control

Make sure that your SMS gateway allows setting different user roles for your operators. This will ensure that the level of access to sensitive information is appropriate for all employees.  Look for sophisticated role-based access control in the SMS dashboard, and ensure that only senior staff can access aggregate client lists, routing details, and other sensitive data from a security point of view.

The SMS gateway dashboard is a crucial element which makes the platform convenient for your clients operators and employees. That’s why it is important to choose a user-friendly interface with a set of useful features. Share your thoughts and ideas about what else can make the dashboard more convenient for an SMS business.