A letter from your future colleague, Daria

Dear Future Colleague,

I am Daria, Head of Sales, and for me DAS is a real professional adventure. I’m amongst those few people who witnessed the raise of the company, its first steps, its victories and challenges along the years. I joined the core team of DAS at the moment when its establishment was in the active process of materialization. I remember that November day when I came to see yet an empty, but already OUR first office, ah…the pleasant feeling of having your own place. It was the beginning. I met the initial small team of five developers who built the foundation of the first projects and gained the trust of our initial clients.

In the beginning, I was involved in a pilot project, not related to IT, and at some point, I was offered to try my skills in the sales department. I found it interesting, though, must confess stressful at the beginning. My colleagues trusted that I can grow my competencies in this direction. I closed my first deals and felt extremely happy. This is how I continued with the sales. In the meantime the team was growing, I was meeting great people and establishing friendly relationships.
 
Of course work is not only about friendship. Sales is a hard and responsible work. You need to always remember that it’s on you that your colleagues will be covered with tasks, projects, and of course financial benefits the next day, weeks, months.
Even though it’s not an easy job, I love my team and the way we share information, thoughts, experience, happy and sad moments together.
They are like a part of my family. It can be funny, it can be stressful.
I love to observe the difference between the dialogue you can have via emails, chats, phone calls and the moment when the person see you live. It’s like breaking the ice and entering a new space.
What I would say to new people joining DAS?… Be friendly and don’t use too much perfume, please. 🙂 
If I would be asked to share some advice for a sales person, then I would say that my main mantras are:
1. Don’t give up. Never.
2. Be yourself with your customers, because after all it’s all about human interaction.
3. Be honest in everything you do (first of all with yourself).
4. Take responsibility for your deeds. It makes you stronger and more attentive.
5. To fail is human. Learn from your fails, turn the experience into wisdom (if possible), don’t repeat it and get back to point 1.

I believe that the company is like a living house, a natural organism which can grow and evolve. In this house, every new person is like a new room with a new door which opens a new space, furnished in a distinct way, with its personal design, wallpapers, furniture and atmosphere. And each room of this house has a window with a unique view outside the house.

I wish that every new room would make the house better, stronger, more interesting, distinguished amongst many other houses and may every view from all the windows remain unique, but all as one – beautiful.

As you (maybe) can tell – being in sales doesn’t mean to lack the seed of poetry in your soul.  

Happy journeys!

Horizon 2020 ICT&FET Calls for Proposals

What is Horizon 2020 and why you should care?

Horizon 2020 is the biggest EU Research and Innovation programme ever with nearly €80 billion of funding available over 7 years (2014 to 2020) – in addition to the private investment that this money will attract. It promises more breakthroughs, discoveries and world-firsts by taking great ideas from the lab to the market. By coupling research and innovation, Horizon 2020 is helping to achieve this with its emphasis on excellent science, industrial leadership and tackling societal challenges. The goal is to ensure Europe produces world-class science, removes barriers to innovation and makes it easier for the public and private sectors to work together in delivering innovation.

If you ever wanted to apply with an awesome project, the good news is that Horizon 2020 is open to everyone, with a simple structure that reduces red tape and time so participants can focus on what is really important. This approach makes sure new projects get off the ground quickly – and achieve results faster.

Here we have gathered the most eye-catching Topics from ICT industry that are waiting to win and be funded.

TOPIC 1 : ICT-10-2019-2020

Robotics Core Technology

Specific Challenge:

Autonomy in robotic systems is built on a combination of four core technologies:

AI and Cognition: AI provides tools to make systems cognitive. Cognition equips robots with the ability to interact with people and environments, to learn and to categorize, to make decisions and to derive knowledge.

Cognitive Mechatronics: Mechatronic systems where sensing and actuation are closely coupled with cognitive systems are expected to deliver improved control, motion, interaction, adaptation and learning, and safer systems.

Socially cooperative human-robot interaction: Cooperative human-robot interaction is critical in many work environments from collaborative support, e.g. passing tools to a worker, to the design of exo-skeletons able to provide motion that is sympathetic to the user.

Model-based design and configuration tools: Deploying robotics at scale in application areas where tasks need to be defined by the user requires easy-to-use configuration tools. Embedding and sharing of knowledge between tools is essential, as is standardization across the interfaces to connect systems and modules (taking into account cyber-security issues, including security by design and data integrity).

Expected Impact:

  • Improved technical capability in each of the core technologies over the current state of the art.
  • A greater range of applications in the prioritised application areas that can be demonstrated at TRL 3 and above.
  • The lowering of technical barriers within the prioritized applications areas.

TOPIC 2 : ICT-25-2018-2020

Interactive Technologies

Specific Challenge:

Interactive technologies such as Augmented (AR) and Virtual Reality (VR) are set to transform the ways in which people communicate, interact and share information on the internet and beyond. This will directly impact a larger number of European industries ranging from the cultural and creative industries, manufacturing, robotic and healthcare to education, entertainment and media, enabling new business opportunities. The challenge is to forge a competitive and sustainable ecosystem of European technology providers in interactive technologies.

Expected Impact:

a) Establish a sustainable competitive ecosystem of European technology and solution providers for interactive technologies.

b) Strengthening European research and industrial capacities to develop future interactive devices.Preview Changes (opens in a new window)

TOPIC 3: DT-ICT-01-2019

Smart Anything Everywhere

Specific Challenge:

“Smart anything everywhere” stands for the next wave of products that integrate digital technology. The challenge is to accelerate the design, development and uptake of advanced digital technologies by European industry – especially SMEs and mid-caps – in products that include innovative electronic components, software and systems, and especially in sectors where digital technologies are under-exploited.

Expected Impact:

Proposals should address all of the following impact criteria, providing metrics to measure success when appropriate.

  • Attract a significant number of new users of advanced ICT in the manufacturing sector, and more innovative technology suppliers, in particular SMEs and mid-caps.
  • Creation of a sustainable network of Digital Innovation Hubs, providing European added value to investments done at national and regional level in Digital Innovation Hubs.
  • Availability of Digital Innovation Hub services across Europe and its regions with strong industrial capacities

TOPIC 4: ICT-01-2019

Computing Technologies and Engineering Methods for Cyber-Physical Systems of Systems

Specific Challenge:

Cyber-physical Systems of Systems (CPSoS), like transport networks or large manufacturing facilities, interact with and are controlled by a considerable number of distributed and networked computing elements and human users. These complex and physically-entangled systems of systems are of crucial importance for the quality of life of the citizens and for the European economy. At system level the challenge is to bring a step change to the engineering techniques supporting the design-operation continuum of dynamic CPSoS and to exploit emerging technologies such as augmented reality and artificial intelligence. At computing level the challenge is to develop radically new solutions overcoming the intrinsic limitations of today’s computing system architectures and software design practices.

Expected Impact:

Proposals should address one or more of the following impact criteria, providing metrics to measure success where appropriate:

  • Availability of innovative technologies supporting compute-intensive applications in industrial and professional domains, demonstrating significant and measurable improvement over the state of the art.
  • Availability of engineering practices and tools for CPSoS, resulting in a demonstrable improvement in quality and cost of development and operation for large SoS.
  • Increased synergies and collaboration between industrial and academic communities; dissemination of high-quality road map for future research and innovation activities in the relevant areas.

TOPIC 5: ICT-06-2019

Unconventional Nanoelectronics

Specific Challenge:

The challenge is to maintain Europe’s position at the forefront of advanced nanoelectronic technologies developments. This is essential to ensure strategic electronic design and manufacturing capability in Europe avoiding critical dependencies from other regions. Advanced nanoelectronics technologies enable innovative solutions to industrial and societal challenges.

Expected Impact:

Proposals should address one or more of the following impact criteria and provide metrics to measure and monitor success.

  • Identify applications likely to benefit from the intended approach with indication of key parameters (power, energy-efficiency, size, frequency, and cost) and quantitative targets to be achieved (figures of merit).
  • Contribute to the mid-term viability of the European Nanoelectronics industry ensuring that new technologies with high potential for computing emerge in time to be taken up by industry.
  • Sustain the technological integration requirements by focussing on challenging 3D integration issues as well as for electronics at cryogenic temperature.
  • Contribute to the European industry capability to design advanced circuits for its needs.

You can visualize the comprehensive list of all the ICT&FET Calls for Proposals by downloading this PDF file.

If you have an innovative idea for a project you can always contact us for mentoring and support for every step of your application process.

Our contact details:
Elena ZAMSA
NCP Topic: ICT
Tel: +373 68 135 745
E-mail: [email protected]u

Moving forward,
DAS Solutions Team.

5 Key Benefits of IT Outsourcing

Why would your business need to outsource its IT tasks? In short makes everybody’s life much easier.
Additionally, when done for the right considerations, IT outsourcing will really help your business grow faster and save money. But there are also other benefits of outsourcing that surpass money. Here are the top 5 benefits of IT outsourcing.
Moving forward,
DAS Solutions Team.

Talking InsurTech with Dr. Moritz Finkelnburg

This March, specifically on the 13-14th, Goethe Business School (GBS) organizes the Global InsurTech Roadshow in Frankfurt together with InsurTech Asia from Singapore. The roadshow combines pitch-sessions and discussion rounds with international early-stage InsurTechs. One of the main organizers of the event is Dr. Moritz Finkelnburg – Academic Director for Insurance at GBS. Also, he manages the insurance programs as part of the China Executive Education Center. With 20 years of management and board experience in leading insurance companies he is a specialist in sales and non-life-insurance as well as profit-oriented portfolio management. We are thrilled that Dr. Finkelnburg gave us an interview where he shared his insurance industry’s experience, thoughts on innovation and why the Global InsurTech Roadshow is an event that is not to be missed.

1.  How did the InsureTech eco-system change in the last couple of years?

The InsurTech era started with tech-oriented small companies, mainly focusing on app and technical service developments. Since 2015, we noticed the market-entry of digital brokers such as Knip or Clark, offering a fresh image, high customer service and easy accessibility. Last year the first digital insurers appeared and will be completed this year. They are offering own products and services to the customers.

2.  Who is behind the Global InsurTech Roadshow (GIR)? How did the idea appear? 

The driver of this idea are George Kesselman, the founder of InsurTech Asia and me. One day last year when George was visiting me here in Frankfurt he told me about a roadshow he was organizing in 5 Asian countries. The idea to organize a similar conference in Europe was simple and caught both of us. And the rest is simple…

3.  What mainly differentiates GIR amongst all the other existing InsureTech conferences/events? 

On one side we are non-commercial, which makes a huge difference. We are able to offer much more competitive prices and decided not to charge any startup who wants to pitch during our conference. In addition, I think we are much more familiar or intimate. You don’t need a super-professional but somehow cold environment to feel good, make great contacts and have lots of fun.

4.  What your attendees will take away from the GIR event? 

They will definitely have seen the newest trends and startups in the InsurTech-ecosystem most of them have never been seen somewhere before and they will have made a lot of new contacts which are relevant for their specific kind of business.

 5.  According to you, where (in the insurance business) can technology help the most? 

In my eyes, digitization will mostly help to improve the value chain of traditional insurers becoming more efficient, quicker, more service oriented and with less errors.

6.  How important is innovation, namely software implementation for the industry? 

Today’s insurer’s software landscape is extremely complex. Innovations need years due to long implementation scenarios. Every approach to solve or reduce this complexity will help. 

7.  Where do you see the industry heading and what should businesses venture onto, in order to be in the game? 

Digital brokers and insurers are fantastic and true innovation-drivers. However, they will have extremely hard times ahead. If they survive 5 years and are able build up a significant portfolio they will thrive. Otherwise, they will be killed by their customer acquisition cost. The enablers however will have a good chance to develop if they can help traditional insurers to improve their value chain.

One of our goals at DAS Solutions is empowering and supporting the industry as a whole, and that’s why we are so excited to be part of #GIR2018. What is clear to us is that GIR is as much about industry’s insights as it is about harnessing a community of insurers who are eager for change, who understand that technology is the future and there is no time to wonder. 

If you will be attending the event as well, or just around the block, let us, specifically Daria know we would love to meet you and have a chat. 

Moving forward,
DAS Solutions Team. 

Welcome to the new DAS Solutions

Hello there,

For the past few months, while we’ve been diligently ideating and building awesome software pieces, we’ve been also, in secret, building something new. Namely our new brand identity and website redesign.  

Why?

Digital world does not tolerate stagnation, and by knowing this firsthand we knew that we must have a differentiating voice and brand identity which is underlined by a bolder look. Nonetheless, tell a comprehensive story of the services and opportunities we offer. As well highlight our awesome team that works hard, has fun, and loves a challenge. 

We wanted our logo to communicate that we’re experts in our industry and we’re dauntless in what we do and how we so it. Our clients look to us for trust and confidence in our expertise, and assurance that the job will be done the right way the first time. As our tagline says The Code You Trust thus we needed to depict that visually. Ultimately, we found that simplicity is the way to go for our new identity, while being different through the new bold blue color and typography. 

We’ve conceptualized the new message we wanted to spread about our team and future teammates. Thus we came up with the Do Something Different” tagline because this is one of our core values do try do something different everyday, be different, help & inspire others to do so as well.

In the end, we created a new brand identity that fits our new voice, and we’re incredibly excited to share it with our clients and the the world. Refreshing a company’s look, vision and upgrading a website takes a village, but it’s totally worth it. The announcement of the new identity and website doesn’t mean this is the borderline, on the contrary it’s just a new begging. As DAS Solutions lives and breathes, we’ll continue to improve, grow, create, build, and code so we can help other ambitious businesses thrive. Our work is never really done, the industry is fast moving, the work is gripping and change is expected but that’s for sure a big piece of the fun.

 

Moving forward,
DAS Solutions Team. 

Billing Platform

Integration with JeraSoft Billing Platform

DAS Solutions is excited to announce that our SMS Gateway has been extensively integrated with JeraSoft Billing Platform for telecom providers. Now users are encouraged to take an advantage of using connected solutions aimed to successfully implement messaging services.

DAS Solutions SMS Gateway is a carrier grade, in-house developed platform that gives telecom carriers and service providers the capability to offer their customers the entire range of messaging services. The platform has an impressively high throughput and the ability to manage SMPP and SS7 interconnections. The SMS Gateway performs intelligent algorithm routing management and comes with origin and content based routing capabilities. DAS Solutions is continuously working on upgrading the platform in line with the latest technologies and market trends.

About DAS Solutions

DAS Solutions is a software development company focusing on providing top quality services for businesses in a wide range of industries such as telecom, banking, insurance, E-health. Through its team of experts, DAS Solutions’ goal is to meet the existing and future requirements of the most demanding international companies. For more information about DAS Solutions please visit the website.

About JeraSoft

JeraSoft is the leading developer and integrator of high-quality billing solutions for Telecom (Retail Services, Mobile VoIP, Business Telephony, OTT, Wholesale VoIP and SMS) and IoT/M2M providers around the world. Since 2005 JeraSoft has been putting together key insight and successful billing management practices, combining them with state-of-the-art web and telecom technologies. The result is a powerful platform the Telecom and IoT providers can use to streamline billing processes and add value to their business.

For more details about DAS Solutions SMS Gateway configuration for JeraSoft Billing Platform, please look through our Integration Manual here.

Crucial Features of an SMS Gateway Dashboard

There are many options when it comes to choosing a piece of software for your new SMS aggregation business. Some have been on the market for many years, and have established themselves as leaders on the market. Others have been developed more recently with the goal of seizing portions of this large market. The latter are generally more eager to impress, and have the ability to make their products much more tailored around their clients to earn their trust and become more visible. But regardless of how long a product has been on the market or how prestigious the company behind it, there are certain features that we are used to seeing in a robust SMS gateway dashboard. If these are missing, make sure to ask the developer how much effort it would take to implement them within their existing solution.

Having access to good SMS campaign features, comprehensive reporting, and role-based access are just a few things that make an SMS Gateway dashboard powerful. We’ve put together a comprehensive list of features that will impress even the most exigent SMS business owner.

Flexible SMS Campaigns

Sending SMS campaigns is the main role of an SMS Gateway. A robust product will have the ability to send and receive text messages in a myriad of formats and protocols, such as SMPP, SS7, SIGTRAN, SIP, or HTTP. But its interface is critical to being able to maneuver these powerful features of a good SMS product. Thus it is a good sign when a gateway’s interface has such options as:

  • Data uploads in different formats (think about your customers’ phone numbers)

When users have a variety of formats in which they can upload the information into the system, it gives them more flexibility. If the system is capable of reading CSV, Excel, Google Sheets, and vCards files, human error is minimized.

  • Rules-based segmentation

Your subscribers may be at different stages in the sales funnel, therefore the ability to send specific messages to groups of people is important. Ensuring that your users can segment your audience in an easy and logical way will make your SMS business more successful.

  • Automatic action-based SMS campaigns

Interact with customers who clicked on your SMS offer but did not convert. Send them a reminder that the discount is about to expire or follow-up with a different time-based offer. Make sure your SMS gateway can do this automatically in order to maximize your SMS impact.

  • Campaign scheduling

SMS campaign scheduling is a must for any SMS business. It is even better when you can schedule campaigns for different time zones in which your text will be delivered. This option will send your message at the most optimized time, ensuring a higher engagement rate.

  • SMS campaign drafts and templates

Drafts and templates can be used to save your users’ time. They can also be a source of inspiration for your clients’ marketing team, as templates can be created for them based on certain needs and events.

  • Contact groups

If you can create groups within your list of subscribers based on their interests, industries, or lead source, your clients will be very happy. Generally the more customized the text message, the more impactful the SMS campaign will be.

  • Editing subscriber lists

Your clients will need to make occasional changes to their list of subscribers via your SMS gateway dashboard. Subscribers’ contact information changes, so being able to keep their information up-to-date is important.

Comprehensive Reports Inside the SMS Gateway Dashboard

Your clients will need the ability to gauge how well their SMS campaigns are doing. Therefore providing relevant, insightful, and intuitive data directly from your SMS gateway’s dashboard will make them very happy.

Reports on performance, in terms of open-rates, click-through rates, and conversion rates will give managers the knowledge they need to make adjustments and plan their SMS marketing activities.

Note that certain protocols are better at providing accurate information on delivery than others. So ensure that the product you choose is versatile when it comes to various combinations of protocols such as SS7 to SMPP, SS7 to SS7, and many others. Carrier grade SMS products will support all possible ones.

Inbox folder function

An inbox folder is a good feature to have in an SMS gateway dashboard. It acts like a regular email inbox, but in a centralized location, so that operators and agents can respond to clients’ inquiries in a timely manner, without exiting the dashboard.

This feature can be improved even further if it has the ability to store “canned” responses that are basically templates to address clients’ most frequently asked questions. This will speed up the communication process and increase loyalty and retention rates.

Role-based access control

Make sure that your SMS gateway allows setting different user roles for your operators. This will ensure that the level of access to sensitive information is appropriate for all employees.  Look for sophisticated role-based access control in the SMS dashboard, and ensure that only senior staff can access aggregate client lists, routing details, and other sensitive data from a security point of view.

The SMS gateway dashboard is a crucial element which makes the platform convenient for your clients operators and employees. That’s why it is important to choose a user-friendly interface with a set of useful features. Share your thoughts and ideas about what else can make the dashboard more convenient for an SMS business.

Moving forward,
DAS Solutions Team. 

How to use an SMS Gateway in the Most Efficient Way?

Let’s imagine that you already own an SMS Gateway. Now you can communicate with your clients via text-messaging. But what are you going to do with the tool that you just got? How do you use the SMS Gateway in a way that increases customers’ loyalty? Our explicit tips will help you create SMS campaigns that drive revenue.

  • Customize text-messages

SMS campaigns teach you to get straight to the point. That is why it is a good idea to start your message with an attention grabber. A good attention grabber will make your customer want to read your message until the end. Usually, attention grabbers are spelled with capital letters, for example: ‘GOOD NEWS’, ‘UPDATE’, ‘GREAT OFFER’, etc. After you got your subscribers’ attention, use a clear call to action.

When sending a message, customize it. Use your client’s name or geographical (if known). This will help build a closer relationship with your customer. Don’t hesitate to congratulate your customers with birthdays, offer them discounts on anniversaries or other important days. Don’t use SMS only as a promotional channel, but rather as a communication channel that consists of various messages on different topics.

An example of a message you can send:

“Stephanie, your order is getting close to 123 Main Street. If you are not home, please call 350-598-2926 or reply to this text so we can make arrangements. Thanks!”

  • Use Emojis

The way people perceive advertisement has changed, and this is especially relevant for Millennials. According to a report cited by the Times, 4 out of 10 Millennials report that they’d rather engage with pictures than text, so there is no need to always be serious. Sometimes it is effective to be more creative and less official? ? ?. Add emotions to your messages by using emojis. They will grab readers’ attention, make the message funnier, and more memorable.

  • Insert shortened links

Don’t use the SMS gateway only for promotional messages. Embed SMS communication into your digital marketing strategy. If you have a promotion and you have a landing page for your offer, insert a clickable and shortened link in the text-message (remember, you have a limited amount of characters to spare). The link will redirect the recipient to your landing page.

At the same time, you wish to provide your clients with a pleasant customer journey, that’s why make sure that your website has a responsive design. Also keep in mind that the easier it is for users to engage with your content, the more likely they will complete the steps you want them to take.

  • Send SMS Reminders

Engage with your customers by reminding that they had abandoned a shopping cart on your website. Let them know that they still did not buy that teddy bear for their daughter’s birthday, or a piece of jewelry for their special day with their significant other. Give your customers an option to respond to this text-message reminder, so that you can call them back and complete the order for them. You never know what stopped your client from buying on your website, which is why it is important to be proactive.

  • Choose the best timing and frequency

Analyze the responses you receive from your target groups. Find the time and frequency that works best for your clients. If you send too many messages, there will inevitably be complaints and opt-outs. On the other hand, if you send messages infrequently, your clients may feel that your messages are out of place.

  • Place your contact info

Whenever it is relevant and possible, mention your company’s contact information in the SMS. Make it easy for the client to get in touch with you. It is much easier when the phone number is provided right in the text. They click it, and their phone does the rest of the job. When they call, make sure they don’t wait long before someone picks-up. So make sure the customer service team is always ready to take calls and be in the know about the text messaging marketing strategy.

  • Give an unsubscribe option

If you mainly use an SMS gateway for promotional messages, give your clients an option to unsubscribe. Make sure you provide them with clear instructions how they can stop receiving messages from you. This can be a word that they need to send in response to your campaign or a link to your website they have to access.

  • Use a customized sender name

You don’t want your clients to remember you as 1-2-3-4-5-6-7-8. They should know right away that they are getting messages from you, not from a random phone number, and definitely not your competitors. Make sure that you have customized your sender name, and that your customers see where those messages are coming from.

  • Measure results and adjust

Your SMS campaigns won’t be effective if you don’t measure the results and adjust to make them even better. Create A/B testing campaigns for your target groups, and go with the ones that work best. Analyze your results and stay open to changes in your content and strategy.

If you follow these tips, you will have a good chance to turn your SMS gateway investment into a continuous revenue-driving mechanism. Next week we are going to analyze the important features of a user-friendly SMS gateway interface.

Moving Forward,
DAS Solutions Team.

What is an SMS Gateway? A Rediscovered Treasure for Companies

The length of SMS, or text messages is limited to 160 characters from the GSM alphabet. However, the shortage of characters does not stop text messaging from being one of the most successful communication channels, because SMS is enabled on virtually 100% of mobile and smart phones. That is why SMS marketing is being used by such companies as American Express, PayPal, Lufthansa, BMW, and many other well-known brands. To send millions of text messages, these companies needed a powerful tool that could get their message across. This is where SMS Gateways come into play.

What is an SMS Gateway and how can it increase my revenue?

In a nutshell, SMS Gateway is a web-based app (basically a website), which allows users to send text messages to their customers’ phone numbers (naturally, with their permission). At the same time, an SMS Gateway has the capacity to receive messages from users, which makes communication interactive. The SMS Gateway can be used for transactional and promotional purposes.

    Transactional messages include:     Promotional messages include:
  • Appointment reminders
  • Location-based promotions
  • Call notifications
  • Discount notifications
  • One time passwords
  • Promotion alerts
  • Transaction alerts
  • Information services
  • Payment reminders
  • Booking confirmations
  • Account updates

The variety of messages that can be sent using an SMS Gateway gives the platform the possibility to become a useful tool for any business from any industry that wishes to stay competitive. A powerful SMS Gateway should do more than just send text messages, it will make sure that your message gets delivered. When choosing an SMS Gateway, look for an intelligent message sending feature. The platform will try to send the message several times, in case the message wasn’t delivered, you will get a notification. It will give you the possibility to check the phone number and see what can be fixed to deliver the message to the recipient.

Another feature to look for is for optimal real-time routing. The platform will support an intelligent algorithm that will manage flexible and dynamic routing. Flexible routing allows to create different rules for each destination one wishes to send messages to, and at the same time, to route a certain set of messages through different outbound routes or carriers to one destination. Dynamic routing allows to change routing on the fly with no need to restart the system. Routing ensures your messages are delivered as quickly as possible – without compromising security or reliability in the process.

A user-friendly graphical interface is very important when it comes to user experience. No one is willing to spend an hour trying to figure out how a message can be sent. In addition to that, look for a reporting tool in the SMS gateway platform that will be easy to manage and understand. Your non-techie employees don’t have to struggle while working with the platform.

What is an SMS gateway? It is a tool that will take you closer to your customers and will increase your customer conversion rates if used wisely. In our next blog post, we will share tips on the most beneficial ways in which an SMS Gateway can be used. Stay tuned!

Business Intelligence Software Is Critical for Growth

The savvy utilization of data is essential for the success of a business. Corporate leaders have finally realized what a large value added business intelligence (BI) platforms bring in terms of access to more structured data. This trend toward acceptance and integration of such tools is showcased by the fact that BI software is now rated as a top investment priority by CIOs.

BI includes a variety of instruments, applications, and methodologies that allow to collect data from internal and external resources. BI platforms then prepare that data for analysis, and generate reports that are comprehensible to decision makers. BI also allows to plan and model future situations and assess risks. It doesn’t solve problems, but one can identify otherwise undetectable issues with the help of BI, and then take corrective actions to reach growth objectives.

The BI and analytics market is undergoing an evolution. Analysts predict that cloud-based BI technology investments will grow 4.5 times faster than those in on-premises solutions. The adoption of machine learning techniques and the development of smart data delivery tools also attract more funding. In addition to that, companies are more inclined to use intuitive self-service business intelligence software that doesn’t require profound technical skills. Ideally, the IT department can train the rest of the team on what data is available and how that information can be accessed and used. Once the data warehouses and data marts supporting the business intelligence system are set up, managers should be able to query the data and easily create custom reports.

The ideal business intelligence software is composed of several parts. One of its parts will source data from various databases used by a company. When it comes to sourcing data, every company is unique and it’s highly unlikely there’s a third-party solution that can simply integrate with all the company’s sources of data out of the box. For that reason, a company may want to consider custom software development for this portion of the BI tool.

The other part will process and visualize the information. A friendly User Interface and User Experience at this point is crucial for this portion of your new software. If the employees actually using this tool will not know how to use it properly right away, there will almost certainly be problems and unnecessary expenses in the long term. Investing in usability is a big must. At the same time, the value of a user-friendly interface is diminished if the system does not work properly. Thus the front-end and the back-end of a custom business intelligence software should always be well aligned.

This is why it is important that the logic behind such a product gets ironed out well before the development of the tool. A company’s leaders, therefore have a set of questions they should consider before investing in a custom BI software.

1. What is expected that the system should do?
2. Why is that needed?
3. How will success be measured?
4. When should the desired goals be achieved?

When business owners have answers to these questions they need to remember that the BI tool is an investment that yields results in the long run and only if it is actively used with the appropriate adjustments based on the company’s growth strategy.

CIOs invest in business intelligence systems in order to make informed, data-driven decisions. As a study has shown, decisions backed with data result in significantly higher ROI and sales numbers. These tools can also leverage information in order to gain a competitive advantage, cut costs, and reduce risks. Thus, investing in a good business intelligence software is worth considering.

Moving Forward,
DAS Solutions Team.