Billing Platform

Integration with JeraSoft Billing Platform

DAS Solutions is excited to announce that our SMS Gateway has been extensively integrated with JeraSoft Billing Platform for telecom providers. Now users are encouraged to take an advantage of using connected solutions aimed to successfully implement messaging services.

DAS Solutions SMS Gateway is a carrier grade, in-house developed platform that gives telecom carriers and service providers the capability to offer their customers the entire range of messaging services. The platform has an impressively high throughput and the ability to manage SMPP and SS7 interconnections. The SMS Gateway performs intelligent algorithm routing management and comes with origin and content based routing capabilities. DAS Solutions is continuously working on upgrading the platform in line with the latest technologies and market trends.

About DAS Solutions

DAS Solutions is a software development company focusing on providing top quality services for businesses in a wide range of industries such as telecom, banking, insurance, E-health. Through its team of experts, DAS Solutions’ goal is to meet the existing and future requirements of the most demanding international companies. For more information about DAS Solutions please visit the website.

About JeraSoft

JeraSoft is the leading developer and integrator of high-quality billing solutions for Telecom (Retail Services, Mobile VoIP, Business Telephony, OTT, Wholesale VoIP and SMS) and IoT/M2M providers around the world. Since 2005 JeraSoft has been putting together key insight and successful billing management practices, combining them with state-of-the-art web and telecom technologies. The result is a powerful platform the Telecom and IoT providers can use to streamline billing processes and add value to their business.

For more details about DAS Solutions SMS Gateway configuration for JeraSoft Billing Platform, please look through our Integration Manual here.

Become an SMS aggregator

Three Ways to Become an SMS Aggregator

Setting up your own business as an SMS aggregator is a great and at he same time challenging project. This profitable business creates value for telecom companies, entrepreneurs from other industries, and, ultimately, end-users. You can go for one of these three options if you decide to become an SMS aggregator:

  • Become an owner of an SMS Gateway (Acquisition mode)
  • Rent an SMS Gateway (Cloud mode)
  • Become a white-labelled reseller of an existing platform (Reseller mode)

The first option is recommended for those who have already been in touch with the telecom industry. Otherwise, renting or reselling are good alternatives to risky investments, because these options will give you the time to understand how the industry works. Eventually, you can decide if you want to switch from renting an SMS gateway to owning it.

In this blog post, we’ve highlighted the advantages and disadvantages of the three options.

If You Acquire a Custom SMS Gateway Software

Advantages Disadvantages
Profit is not affected by OPEX Experience in the industry is required
Control over the connectivity & hardware Higher implementation cost and CAPEX
Features flexibility An infrastructure is required
The system can be provider independent Practical know-how in signing beneficial contracts with MNOs and carriers
Control over costs and capacity as per demand At least one employee is needed to perform technical support tasks

If You Rent an SMS Gateway

Advantages Disadvantages
Reduced CAPEX and time to market Experience in the industry is a plus
Control over connectivity Increased OPEX (Monthly recurrent renting costs)
Upgrades assured by the provider Stable connectivity with a strong back-up is required
Level 3 support assured by the provider Practical know-how in signing beneficial contracts with MNOs and carriers
Control over costs and capacity as per demand At least one employee is needed to perform technical support tasks

If You Become an SMS Aggregator by Reselling an Existing Platform

Advantages Disadvantages
No need to be an expert in the industry Smaller profit net margin
It’s easier to become a reseller No control over connectivity options
No need for an infrastructure Smaller price flexibility
Technical issues are resolved by an external tech support Limited features
Requires smaller initial investments The system may be lacking scalability
Short time to market No influence over updates

 

These lists cannot be perceived lopsidedly. Someone can consider the expertise in the bulk SMS industry a huge advantage. The other will be satisfied by the limited number of features because those completely suffice current business needs. The perception of the lists is subjective and depends on the final goal.

If the goal is to sell big SMS packages to others or to offer a feature that other SMS aggregators don’t have, then you should explore the option of acquiring or renting a custom SMS gateway software. Alternatively, if the aim is to sell smaller SMS batches to clients that don’t use SMS extensively, then it makes more sense to become a reseller of an existing platform.

ROI, competition, pricing and client support are among business challenges you will have to face. You need to be prepared to deal with them.

ROI

This is the most important challenge. The ROI you will get is influenced by a set factors such as a well-developed strategy, the ability to grow volumes, networking, control over OPEX, CAPEX investments. Professionalism and level of your and team’s commitment will also influence your profits.

Competition

Good clients are not attracted only by the lowest price on the market. The level of support should be high for the customers to stay with you. Sign, and most importantly, stick to a detailed SLA with your customers to gain credibility and outrun your competition. In addition to that, follow industry trends to identify areas for innovation.

Pricing

Offering the lowest or the highest price without any strategy behind is not viable. Always aim for a price that is in line with market trends and your service quality.

Client Support

As mentioned above, professional support is a must for an SMS aggregator. If you decided to become an SMS aggregator by using a custom SMS gateway software, make sure that you train your customer-facing team members sufficiently because these people are the face of the company to a customer. Existing customers need to be so impressed that they will recommend your team to their business connections. If you enter the bulk SMS business as a white-labelled reseller, then make sure you choose a platform that has an experienced and responsive support team.

In case you decide to become an SMS aggregator, develop a detailed business plan that you can refer to when needed. Besides that, hire a strong team of professionals with a problem-solving mindset. And last but not least, as in any other business, be prepared for a lot of work that requires commitment and creativity.

Moving Forward,
DAS Solutions Team. 

Crucial Features of an SMS Gateway Dashboard

There are many options when it comes to choosing a piece of software for your new SMS aggregation business. Some have been on the market for many years, and have established themselves as leaders on the market. Others have been developed more recently with the goal of seizing portions of this large market. The latter are generally more eager to impress, and have the ability to make their products much more tailored around their clients to earn their trust and become more visible. But regardless of how long a product has been on the market or how prestigious the company behind it, there are certain features that we are used to seeing in a robust SMS gateway dashboard. If these are missing, make sure to ask the developer how much effort it would take to implement them within their existing solution.

Having access to good SMS campaign features, comprehensive reporting, and role-based access are just a few things that make an SMS Gateway dashboard powerful. We’ve put together a comprehensive list of features that will impress even the most exigent SMS business owner.

Flexible SMS Campaigns

Sending SMS campaigns is the main role of an SMS Gateway. A robust product will have the ability to send and receive text messages in a myriad of formats and protocols, such as SMPP, SS7, SIGTRAN, SIP, or HTTP. But its interface is critical to being able to maneuver these powerful features of a good SMS product. Thus it is a good sign when a gateway’s interface has such options as:

  • Data uploads in different formats (think about your customers’ phone numbers)

When users have a variety of formats in which they can upload the information into the system, it gives them more flexibility. If the system is capable of reading CSV, Excel, Google Sheets, and vCards files, human error is minimized.

  • Rules-based segmentation

Your subscribers may be at different stages in the sales funnel, therefore the ability to send specific messages to groups of people is important. Ensuring that your users can segment your audience in an easy and logical way will make your SMS business more successful.

  • Automatic action-based SMS campaigns

Interact with customers who clicked on your SMS offer but did not convert. Send them a reminder that the discount is about to expire or follow-up with a different time-based offer. Make sure your SMS gateway can do this automatically in order to maximize your SMS impact.

  • Campaign scheduling

SMS campaign scheduling is a must for any SMS business. It is even better when you can schedule campaigns for different time zones in which your text will be delivered. This option will send your message at the most optimized time, ensuring a higher engagement rate.

  • SMS campaign drafts and templates

Drafts and templates can be used to save your users’ time. They can also be a source of inspiration for your clients’ marketing team, as templates can be created for them based on certain needs and events.

  • Contact groups

If you can create groups within your list of subscribers based on their interests, industries, or lead source, your clients will be very happy. Generally the more customized the text message, the more impactful the SMS campaign will be.

  • Editing subscriber lists

Your clients will need to make occasional changes to their list of subscribers via your SMS gateway dashboard. Subscribers’ contact information changes, so being able to keep their information up-to-date is important.

Comprehensive Reports Inside the SMS Gateway Dashboard

Your clients will need the ability to gauge how well their SMS campaigns are doing. Therefore providing relevant, insightful, and intuitive data directly from your SMS gateway’s dashboard will make them very happy.

Reports on performance, in terms of open-rates, click-through rates, and conversion rates will give managers the knowledge they need to make adjustments and plan their SMS marketing activities.

Note that certain protocols are better at providing accurate information on delivery than others. So ensure that the product you choose is versatile when it comes to various combinations of protocols such as SS7 to SMPP, SS7 to SS7, and many others. Carrier grade SMS products will support all possible ones.

Inbox folder function

An inbox folder is a good feature to have in an SMS gateway dashboard. It acts like a regular email inbox, but in a centralized location, so that operators and agents can respond to clients’ inquiries in a timely manner, without exiting the dashboard.

This feature can be improved even further if it has the ability to store “canned” responses that are basically templates to address clients’ most frequently asked questions. This will speed up the communication process and increase loyalty and retention rates.

Role-based access control

Make sure that your SMS gateway allows setting different user roles for your operators. This will ensure that the level of access to sensitive information is appropriate for all employees.  Look for sophisticated role-based access control in the SMS dashboard, and ensure that only senior staff can access aggregate client lists, routing details, and other sensitive data from a security point of view.

The SMS gateway dashboard is a crucial element which makes the platform convenient for your clients operators and employees. That’s why it is important to choose a user-friendly interface with a set of useful features. Share your thoughts and ideas about what else can make the dashboard more convenient for an SMS business.

Moving forward,
DAS Solutions Team. 

How to use an SMS Gateway in the Most Efficient Way?

Let’s imagine that you already own an SMS Gateway. Now you can communicate with your clients via text-messaging. But what are you going to do with the tool that you just got? How do you use the SMS Gateway in a way that increases customers’ loyalty? Our explicit tips will help you create SMS campaigns that drive revenue.

  • Customize text-messages

SMS campaigns teach you to get straight to the point. That is why it is a good idea to start your message with an attention grabber. A good attention grabber will make your customer want to read your message until the end. Usually, attention grabbers are spelled with capital letters, for example: ‘GOOD NEWS’, ‘UPDATE’, ‘GREAT OFFER’, etc. After you got your subscribers’ attention, use a clear call to action.

When sending a message, customize it. Use your client’s name or geographical (if known). This will help build a closer relationship with your customer. Don’t hesitate to congratulate your customers with birthdays, offer them discounts on anniversaries or other important days. Don’t use SMS only as a promotional channel, but rather as a communication channel that consists of various messages on different topics.

An example of a message you can send:

“Stephanie, your order is getting close to 123 Main Street. If you are not home, please call 350-598-2926 or reply to this text so we can make arrangements. Thanks!”

  • Use Emojis

The way people perceive advertisement has changed, and this is especially relevant for Millennials. According to a report cited by the Times, 4 out of 10 Millennials report that they’d rather engage with pictures than text, so there is no need to always be serious. Sometimes it is effective to be more creative and less official? ? ?. Add emotions to your messages by using emojis. They will grab readers’ attention, make the message funnier, and more memorable.

  • Insert shortened links

Don’t use the SMS gateway only for promotional messages. Embed SMS communication into your digital marketing strategy. If you have a promotion and you have a landing page for your offer, insert a clickable and shortened link in the text-message (remember, you have a limited amount of characters to spare). The link will redirect the recipient to your landing page.

At the same time, you wish to provide your clients with a pleasant customer journey, that’s why make sure that your website has a responsive design. Also keep in mind that the easier it is for users to engage with your content, the more likely they will complete the steps you want them to take.

  • Send SMS Reminders

Engage with your customers by reminding that they had abandoned a shopping cart on your website. Let them know that they still did not buy that teddy bear for their daughter’s birthday, or a piece of jewelry for their special day with their significant other. Give your customers an option to respond to this text-message reminder, so that you can call them back and complete the order for them. You never know what stopped your client from buying on your website, which is why it is important to be proactive.

  • Choose the best timing and frequency

Analyze the responses you receive from your target groups. Find the time and frequency that works best for your clients. If you send too many messages, there will inevitably be complaints and opt-outs. On the other hand, if you send messages infrequently, your clients may feel that your messages are out of place.

  • Place your contact info

Whenever it is relevant and possible, mention your company’s contact information in the SMS. Make it easy for the client to get in touch with you. It is much easier when the phone number is provided right in the text. They click it, and their phone does the rest of the job. When they call, make sure they don’t wait long before someone picks-up. So make sure the customer service team is always ready to take calls and be in the know about the text messaging marketing strategy.

  • Give an unsubscribe option

If you mainly use an SMS gateway for promotional messages, give your clients an option to unsubscribe. Make sure you provide them with clear instructions how they can stop receiving messages from you. This can be a word that they need to send in response to your campaign or a link to your website they have to access.

  • Use a customized sender name

You don’t want your clients to remember you as 1-2-3-4-5-6-7-8. They should know right away that they are getting messages from you, not from a random phone number, and definitely not your competitors. Make sure that you have customized your sender name, and that your customers see where those messages are coming from.

  • Measure results and adjust

Your SMS campaigns won’t be effective if you don’t measure the results and adjust to make them even better. Create A/B testing campaigns for your target groups, and go with the ones that work best. Analyze your results and stay open to changes in your content and strategy.

If you follow these tips, you will have a good chance to turn your SMS gateway investment into a continuous revenue-driving mechanism. Next week we are going to analyze the important features of a user-friendly SMS gateway interface.

 

Telecom Solutions

You Need to Know about These Innovative Telecom Solutions

Telecom network operators have always relied on technology but have often taken a conservative approach, valuing stability from established systems above improvements through innovation. Faced with a rising tide of user expectations from the flood of OTT services, MNOs have now shifted their priority to streamlining their operations, improving the customer experience with real-time, agile telecom solutions.

To stay competitive, network owners and not only, will look beyond their traditional technology suppliers and seek out innovation.

Here are some innovative telecom solutions and technologies you need to be aware of:

SDN Solutions

SDN (software-defined networking) is a new architecture for data networks in which the emphasis is shifted from hardware to software. Being able to control networks through software allows for the streamlining of many IT tasks. Speed and automation are thus relevant for the development of IoT and cloud networks.

According to CM Research, SDN technology is disruptive, because the network can be controlled by more players than ever before.

A closer look at SDN solutions reveals that there are open source as well as commercial solutions available on the market. NOX, POX, OpenDaylight are free, while Big Data Fabric, Virtual Application Network, and Contrail can be purchased.

5G networks

The emergence of 5G (fifth generation mobile networks) is around the corner. 5G will provide faster speeds, greater coverage, as well as less latency in comparison with 4G networks. This is essential for the connected things of the future, such as VR, holograms, driverless cars, or drones.

Even though the industry consensus holds that 5G technologies will become publicly available by 2020, companies such as Verizon and Ericsson have announced that field trials will be run in 2016.

SK Telecom (the first to roll out 4G) has completed a successful 5G system field test this April. Park Jin-hyo, who is the senior vice president and head of SK Telecom’s network tech, said that the company plans to lead the development of 5G technologies and services and be the first one to commercialize it.

Huawei is not far behind. This May they have completed the first phase of key 5G technology tests as a part of field trials.

Solutions for smart cities

New opportunities for growth can be found in the development of solutions for smart cities. There is a municipal demand to operate cities more effectively by implementing platforms that allow to manage and monitor city lighting or video surveillance systems.

Citizens wish to have technologies that make their lives easier at their fingertips. As consumers, they inspire companies to create innovative telecom solutions that, for example, allow payment for parking or public transportation using one’s smartphone.

A UK based company offers an app that lets its users pay for the parking and it also allows to extend the parking duration remotely.

An innovative telecom solution allows commuters in Singapore to pay for the bus and train tickets with their phone. The technology enables data transmission between a mobile device and a contactless card reader.

To enjoy the service, customers have to purchase NFC (Near Field Communication) SIM cards and turn on their devices’ NFC function to make payments or top-ups.

This telecom solution allows to get rid of both cash and travel cards when paying for the transportation.

Mobile Money telecom solutions

GMCS (Global Mobile Consumer Survey) has demonstrated that from 2014 to 2015 mPayment (mobile payment) technology has increased in 4 times. eMarketer estimated that the total value of mobile payment transactions will grow 210% in the US in 2016. This happens thanks to the support from customers, governments and central banks.

Mobile money telecom solutions can be used by operators for a range of mobile money services, such as money transfers, international remittances and mobile payments.  Business of all types, from coffee shops to digital stores are implementing point-of-sale systems that allow customers to pay using mobile devices, therefore it is anticipated that the mPayment method will soon be adopted by many users around the world.

Innovative telecom solutions are going to predetermine the direction of the development of the entire industry. Companies that invest in the capabilities, technologies and relationships to foster changes now, will have an advantage for many years to come.

6 Reasons to Get a VoIP Solution in Your Office

Voice Over IP (VoIP) solutions deliver your calls using your broadband internet connection. These can improve communication efforts and cut costs, but you need to be careful while choosing the right solution for your business needs.

There is a range of products on the market, but not all of them were designed for business use and can fall short of addressing your needs, security concerns, and requirements. Existing calling apps can have limited functionalities. For example, some applications can make calls only to others who use the same app. When choosing a VoIP solution, you need to make sure that it lets you make calls across platforms, and to any landline or mobile phone number. Keeping this in mind, there is always the option to approach a custom VoIP solutions developer and see if a product can be customized or designed from scratch to your specifications. We’ve looked at the benefits of an SMS Gateway before, but today let’s take a look at what a custom VoIP solution can do for you.

Six Advantages of Getting a Custom VoIP Solution for Your Office:

  • Save money
    It is a well-known fact that VoIP systems are more affordable than services provided by traditional phone companies, especially if your business requires making phone calls to different destinations across the world. With a VoIP solution you will no longer have to maintain separate networks for phone and data, which is another advantage.
  • Enjoy phone number portability
    Legacy telephone systems assigned a phone number with a dedicated line. VoIP solutions provide number mobility: you can use the same number almost everywhere as long as your device is connected to the internet. Many executives use the same phone numbers regardless of their location, which is very handy.
  • Get voicemail transcriptions
    Voicemail transcription is a service that sends you an email with the text version of the voice message you got on your extension. It can be viewed from any device, and contains the contact information of the person who called, which can be useful.
  • Do not disturb
    You can turn on the feature to temporarily stop incoming calls to your phone and redirect them to a different extension. This is useful when you need to focus on other tasks that require your undivided attention or when you are in an important meeting.
  • Scalability and adaptability
    A VoIP solution will let you add a new line when a new employee comes in, and delete or reassign it whenever necessary. Thus you will always have the appropriate amount of lines for your needs and won’t need to pay extra for lines you don’t use.
  • Let your customers listen to your corporate anthem
    Sometimes you need to put the call on hold and then this feature becomes a necessity. Do not subject your callers to elevator music or silence. This feature will allow you to choose what your callers listen to while they wait. It will definitely help you create or enhance your brand awareness.

VoIP solutions are flexible and affordable. With custom features, they will help you increase productivity, and provide more convenience for your customers. Contact us and let’s see if we might be able to help identify a solution to your needs.

PS: Don’t forget about security.
VoIP’s popularity is attracting the attention of cyber criminals, and business owners are concerned that someone may digitally intercept VoIP calls or bring down a company’s VoIP system using denial-of-service attacks. Make sure your network security is thorough and up to date.

OTT Services

OTT Services – Friends or Foes?

Over The Top (OTT) services allow us to send messages, make calls, or stream video over data networks (Skype, Viber, or Whatsapp are relevant examples of such services). Their popularity is a call to action for mobile operators who are suffering from revenue losses.

OTT services have become extremely widespread thanks to lower costs, overall positive user experience (even though sometimes a VoIP connection is far from perfect) and platform independence. According to Statistia, Viber had 711 million users in December of 2015. Whatsapp had reached 1 billion users by February of 2016, and 300 million people used Skype in 2015. No wonder major MNOs are trying to introduce regulations and keep up with the competition.

Even though many studies have shown that restrictions on OTT services are bad for business, back in 2012 AT&T had offered FaceTime only as an added benefit of their data plans in the US. If the customer did not have the data bundle, they could use FaceTime solely over Wi-Fi.

South Africa is another country which is now considering imposing restrictions that would slow down innovation in this field. The two largest South African MNOs have called for regulations for OTT providers such as Skype and Whatsapp. Cell C, the third largest MNO from that country, has chosen to collaborate with OTT operators instead, and is now offering free access to social network services and a range of other websites.

Not so long ago European operators such as Orange and Deutsche Telecom have called for a fair regulatory environment for all services. They pointed that the increased competition from services similar to Viber is a reason for easing up the regulatory burden on operators. The decision regarding the reform will be taken by the European Commission later this year.

According to research conducted by Technotree, mobile operators predict an increase of data usage among subscribers. In order to benefit from this, MNOs need to make sure that data remains in their network, therefore they need to introduce new services. Thus, far-sighted MNOs are either establishing partnerships with OTT providers or are launching their own OTT services.

Over in The UAE, Etisalat launched its own eLife on app, allowing customers to watch more than 200 TV channels, movies and series on the go. The Spanish Telefonica launched a Tu Go app in the O2 UK network. The application allows customers to make calls from one’s desktop and be charged by O2 on the same bill as the cell subscription. This elegantly solves the problem of having too many invoices for using communication services.

Nevertheless, the approach of creating OTT services in-house has some disadvantages. Here are some of them:

  • Usually the apps are available only for existing subscribers, thus it creates no opportunities for acquiring new customers. In other words, to increase the amount of users operators have to work on increasing their subscriber base.
  • Considering the bureaucracy within MNOs,it takes  longer to develop, design, launch and market the product
  • It is virtually impossible to convince a Viber user to switch to a new application with the same functionality.

The second option is to start partnerships with OTT providers which is a far-reaching strategy. MNOs can benefit from collaboration by using OTT brands to sell more data bundles, charging for subscriptions or advertising their services and initiatives.

OTT providers don’t own any infrastructure. Operators have invested heavily in building the infrastructure and they own one of the most valuable assets – customers’ mobile phone numbers, which are needed for seamless communication between the telecom network and the internet. In other words, OTT providers and telecoms both have a lot to gain from a productive collaboration.

Operators must be responsive and adaptable to market changes in order to keep creating value. Partnering with a small and agile tech startup could be the perfect boost for any MNO or MVNO that is looking for a fresh take on offering their clients a valuable OTT service.

How to Use Mobile Banking Apps Securely?

While the amount of people who are using secure mobile banking apps increases every year, customers of online banking set themselves up for security threats, frauds, and other forms of cybercrime when using their smartphone.
According to a 2014 Deloitte report cited by Tripwire, 61% of people who do not use mobile banking apps said that security is their primary concern. So how big are the chances that someone can break into your bank account really?

In 2014 a malware called Svpeng has been detected in the U.S., the U.K, Switzerland, Germany, Russia and India. In the States the malware blocked the user’s phone and asked for $200 to unlock the smartphone. Once Svpeng got into the phone it began to look for applications from a range of financial institutions. The Trojan did not steal money or credentials, but rather it looked as if it was gathering statistics on mobile banking apps usage.

In Australia and New Zealand, a malware called Android/Spy.Agent.SI has been detected on Android devices this year. This time, the malicious software was able to steal a person’s bank details and even knew how to bypass 2-step authentication procedures. With all information in hand, fraudsters could easily transfer funds to a different account. Most importantly, the malware had not come from Google Play. The user would have had to deliberately install the application from other sources online, which means that security options had been changed by the phone owner so that applications from unknown sources could be installed. The takeaway: Don’t root your device and then install banking apps on it!

It is useful to know that iOS or Android smartphones don’t allow users to make admin-level modifications natively. Additionally, a verified market is available for downloading applications such as the App Store or Google Play. Mobile banking apps should also be secured by SSL security technology . Many large companies put their applications through source code obfuscation. This means that it will be more difficult for an intruder to figure out the source code.

Even though a lot of security features are currently in place in many apps, mobile banking applications still have security challenges that must be tackled. Security is one of the main concerns for financial institutions. People who wish to use mobile banking also need to keep security in mind. Finally, here are some useful security tips:

1. Don’t use mobile banking apps on a rooted or jailbroken device
2. Don’t download apps that did not undergo a vetting process (by either the App Store or Google Play)
3. Use secure Wi-Fi connections whenever possible
4. Put a password on your smartphone.

By following these recommendations, you will minimize security risks and diminish the odds of falling prey to cybercrime.

Instant Messaging

Are You Using Instant Messaging to Chat with Clients?

Instant messaging has been a part of daily routine for years. IM delivers many benefits, such as: ease of use, video streaming, screen sharing, real time communication. It is handy for companies that have offices in different countries. If your company decides to use instant messaging for internal and external communication with partners and clients, make sure you do the following in order to avoid common annoyances and even threats that come with some IM systems:

  • Take control over instant messaging

Ideally you need to have a custom enterprise IM for communication. All instant messages sent and received by employees can be then channeled via a central server, archived for future reference, encrypted and subjected to security processes and policies. Contact us, if you wish to keep your business safe from malware and hackers.

Otherwise, you can use a known IM with tools that were designed for enterprises. Use features that track history and back up messages to create a knowledge base for future reference. Don’t forget to utilize encryption technologies so that anyone who tries to access your messages sees only encrypted (gibberish) text.

  • Minimize the risks

Lower the risks of using IM by verifying the domains that can send and receive messages. The system administrator can block the source of potentially malicious messages. If the company policy forbids the transfer of files to unknown recipients, the risks associated with the loss of confidential information, are mitigated. This is especially relevant in the financial and insurance industries, where data confidentiality is particularly critical.

  • Educate employees

Most importantly, employees need to be aware of security risks. Develop an instant messaging usage policy and make sure that it gets followed. Employees need to understand clearly what kind of information they can provide to clients and partners by IM and what sort of documents can be sent by email. Training end-users to be more skeptical about the messages they get must be part of the strategy.

Instant messaging is the preferred communication channel when it comes to brief conversations with prospects, clients and partners. IM bears risks and requires thorough management to be a safe tool.

SMS gateway

An SMS Gateway that Gets Your Business Going

The average smartphone user might think that SMS communication is either outdated or dead. It may seem that way taking into account the plethora of apps that bombard us with notifications, messages, updates on a daily basis. But this is not the case when it comes to communication between businesses and customers. SMS has proven to be the most effective and most resilient tool for B2C and B2B marketing. In fact, customers are much more likely to read a text message than an update from an app. One major reason is that it is really hard to ignore an SMS message as it comes straight on your screen (as opposed to becoming a ubiquitous notification in the corner of an app). Keeping this in mind, an SMS gateway platform is a solution that allows one to send thousands of messages per second to your customer base.

An SMS gateway platform is suitable for a range of operational tasks and it will help your business stand above the crowd. A couple of advantages of an SMS gateway:

  • An SMS gateway can be used for advertisement campaigns, reminders, updates, verification procedures.
  • Mobile originated SMS are used for subscriber responses to advertising, radio/tv broadcasts, contests, confirmations.
  • You can schedule SMS campaigns to be sent during the time that will drive more engagement.
  • You can personalize messages so that they look more relevant to the recipient.

Marketing your services and products with the help of an SMS gateway platform is going to bring your communication with customers to a more personal level. Also it is going to show you real-time results, because the platform will give you the opportunity to analyze:

  • How many people received your message;
  • How many subscribers responded to your campaign;
  • What the responses were;
  • What kind of campaigns work best and what sort of campaigns don’t work that well;
  • How many recipients unsubscribed; among others.

SMS marketing can help create engaging campaigns, reinitiate relationships with old customers, and drive traffic to your website and social media pages.

An SMS gateway platform can be easily integrated with your marketing and notification activities. It offers you the possibility to get your message across in a world where customer’s attention span has drastically decreased. If you are not using SMS to reach your customers, you are losing a simple and effective tool to increase sales and your brand’s exposure. Contact us today to discuss our SMS gateway and solution for your business.