Insurtech will help the insurance industry to adapt to the digital world. The transformations taking place in the financial, mobile, IT, and other sectors are leaving insurance lagging behind. But insurance companies realize that IT requires more attention. A report found that insurance companies’ investment in insurtech, and replacing or improving information technologies generally, was expected to grow by 5 percent in 2015. That is noticeable compared to an average 3 percent in 2014 and 2 percent in 2013.
It has become harder to define the insurance policy with the appearance of drones, driverless cars, and IoT devices. Insurance is affected by the disruption in the hospitality business as well. Have you ever thought about of what gets covered by insurance if something happens in an apartment rented using Airbnb? What about what happens while in a car ordered on Uber?
When the lines of coverage are blurred, what is left is a grey area of confusion or a gap in protection, which can have drastic effects on customers. The good news is that this ambiguity can be relieved with the help of technology.
Insurance companies are heavily regulated, which means that it is difficult and costly for a young company to comply with all government policies.
The process of getting insurance is time consuming and often involves a lot of red tape. This can discourage new customers from getting a policy in the first place.
If people are able to get their insurance online without a broker’s help, this may make agents nervous. But technology can actually help brokers in their jobs, and increase their bottom line as well.
- Brand recognition
When it comes to life or property, people tend to trust companies with a good reputation, therefore it is hard to convince someone to entrust their belongings to a company they don’t know.
What can be changed?
- Re-connect with customers
The relationship with customers has to be rebuilt. Clients have to see insurance agents as trusted advisors who are helping out with the most precious assets, such as life, family and wealth. The first step is to start talking to your customers in an accessible way and within a space where they are already the most comfortable. With the changes in technology, people communicate differently, and have a very short attention span. Adjust to their lifestyle by, for instance, sending them short text messages instead of calling to remind them about renewing a policy.
- Re-build the system
Innovation is brought on by small things, even the most basic customer engagement must to be improved. Build channels to communicate directly with your customers. Focus on designing applications that revolve around communication, transparency, and simplicity. According to a study,computerization and online transactions are one of the most important factors when customers choose an insurance company.
At DAS Solutions we developed insurtech products that allow brokers and producers to complete insurance requests and sell insurance products to the client directly, while all operations between them and the insurance company are completed seamlessly by the software. This includes estimate generation, client ID validation, and automatic document generation based on the insurance product purchased. Get in touch to have a discussion about how we can optimize your business processes with a custom software solution.
Many big insurance companies are investing in IoT startups. With customer permission, devices such as smartphones, smart watches, drones or digital home thermostats which record data could be collected and analyzed by insurers. The adoption of new technologies might enable insurers to start influencing their customers’ behavior, for example by suggesting they go to the gym or indicating not to drive in certain conditions.
Insurtech is going to help the insurance industry grow further. For that brokers need to tackle existing issues head on and start using emerging tools to their advantage. By communicating with clients in ways that meet their needs and expectations, insurance companies will build loyalty among consumers.