Technology Away, and a Happy Thanksgiving!

It is rare that a technology-driven company will advocate that you set your gadgets aside. But then again, DAS Solutions is not your average tech company. On this important holiday in the lives of all our American friends, that is exactly what we encourage you to do: leave your technology aside and have a wonderful Thanksgiving with your family and friends!

Sharing the joy of family gatherings during such special occasions is important to us. They remind us that giving thanks to the people we care about is what defines us as human beings, especially during such difficult times of mistrust around the world. Technology is often a catalyst to that mistrust, as it can create a wall of communication with close ones instead of facilitating it.

While we strive to become better and more successful in our own lives and within our companies, we must reward ourselves with some time to sit down with our families and friends and talk to each other. No matter how much ambition we have or how much effort we put into our work, it is important to remember that nothing is possible if you are in it alone, whether you are a technology-driven company or not. You need trustworthy people alongside you to share that vision, and to steer you in the right direction when necessary.

We share ideas with our partners to help them reach their full potential, or in order to deliver that sought-after IT tool that will help them grow their companies. We find ways to solve the problems they find in their business processes that no one else was able to. We explore various technologies to minimize the effort that firms in any field make on a daily basis to reach a target. Finally, we deliver what we are certain are the best and most robust IT solutions that technology can offer.

While we are located in another time zone, it is technology that helps us bridge that geographical gap to reach out to some outstanding individuals with the capacity to change us in a fundamental way. We are astounded by the depth and breadth of our partners’ visions and we learn something from them every day. We acknowledge them. We appreciate that technology can bring you to us and our services to you. But we want you to forget about technology for one long Thanksgiving weekend. We thank you for being with us.

Customer Experience Is Vital For Your Company’s Growth

Personalized, fast and smooth customer experience guarantees the success of your business. The one who understands how to engage and maintain today’s customer will leave their competitors behind.

The prevalence of mobile devices, WI-FI zones, as well as 3G/4G technology has significantly changed consumer behavior. In the world of information overload data must be accessed quickly and easily from a smartphone or tablet. This means that your company’s website has to be adaptive and user-friendly at the same time. Therefore, a mobile website or application is now a priority, and not a “nice-to-have” in terms of customer experience.

Customers expect you to be there for them 24/7, and if your automated email response is: “We will get back to you in 24 hours”, that is not good enough to your busy customer anymore.

Users are actively sharing their thoughts and experiences online, and expect to get a prompt and direct response to comments and suggestions left on a company’s social media profile. This means that we are now bound to constantly monitor what our customers have to say about us on social media and beyond as a way to gauge our company and brand reputation. If you are given ideas on how to improve your product or service, show your customers that you care, respond and implement the good ideas. Take the customer experience to a new level.

Employee experience is as important as customer experience. The members of your staff are the ones who present your company to your customers.

If a bank employee fails to assist the customer and does not offer a solution to the problem a client addressed, the bank’s image is spoiled (or worse — you can lose a customer!). According to the findings of a recent study, an unhappy customer is 20 times more likely to share negative feedback about an experience than a satisfied one.

Make sure that employees understand your brand’s philosophy and feel an emotional attachment to it. Customer experience is more than a purchase of a product or service, it is an association with a certain lifestyle.

Failing to deliver an appropriate customer experience will make people turn to your competitors, whereas adaptation to new strategies of managing customer experience is one of the milestones of your success.