Crucial Features of an SMS Gateway Dashboard

There are many options when it comes to choosing a piece of software for your new SMS aggregation business. Some have been on the market for many years, and have established themselves as leaders on the market. Others have been developed more recently with the goal of seizing portions of this large market. The latter are generally more eager to impress, and have the ability to make their products much more tailored around their clients to earn their trust and become more visible. But regardless of how long a product has been on the market or how prestigious the company behind it, there are certain features that we are used to seeing in a robust SMS gateway dashboard. If these are missing, make sure to ask the developer how much effort it would take to implement them within their existing solution.

Having access to good SMS campaign features, comprehensive reporting, and role-based access are just a few things that make an SMS Gateway dashboard powerful. We’ve put together a comprehensive list of features that will impress even the most exigent SMS business owner.

Flexible SMS Campaigns

Sending SMS campaigns is the main role of an SMS Gateway. A robust product will have the ability to send and receive text messages in a myriad of formats and protocols, such as SMPP, SS7, SIGTRAN, SIP, or HTTP. But its interface is critical to being able to maneuver these powerful features of a good SMS product. Thus it is a good sign when a gateway’s interface has such options as:

  • Data uploads in different formats (think about your customers’ phone numbers)

When users have a variety of formats in which they can upload the information into the system, it gives them more flexibility. If the system is capable of reading CSV, Excel, Google Sheets, and vCards files, human error is minimized.

  • Rules-based segmentation

Your subscribers may be at different stages in the sales funnel, therefore the ability to send specific messages to groups of people is important. Ensuring that your users can segment your audience in an easy and logical way will make your SMS business more successful.

  • Automatic action-based SMS campaigns

Interact with customers who clicked on your SMS offer but did not convert. Send them a reminder that the discount is about to expire or follow-up with a different time-based offer. Make sure your SMS gateway can do this automatically in order to maximize your SMS impact.

  • Campaign scheduling

SMS campaign scheduling is a must for any SMS business. It is even better when you can schedule campaigns for different time zones in which your text will be delivered. This option will send your message at the most optimized time, ensuring a higher engagement rate.

  • SMS campaign drafts and templates

Drafts and templates can be used to save your users’ time. They can also be a source of inspiration for your clients’ marketing team, as templates can be created for them based on certain needs and events.

  • Contact groups

If you can create groups within your list of subscribers based on their interests, industries, or lead source, your clients will be very happy. Generally the more customized the text message, the more impactful the SMS campaign will be.

  • Editing subscriber lists

Your clients will need to make occasional changes to their list of subscribers via your SMS gateway dashboard. Subscribers’ contact information changes, so being able to keep their information up-to-date is important.

Comprehensive Reports Inside the SMS Gateway Dashboard

Your clients will need the ability to gauge how well their SMS campaigns are doing. Therefore providing relevant, insightful, and intuitive data directly from your SMS gateway’s dashboard will make them very happy.

Reports on performance, in terms of open-rates, click-through rates, and conversion rates will give managers the knowledge they need to make adjustments and plan their SMS marketing activities.

Note that certain protocols are better at providing accurate information on delivery than others. So ensure that the product you choose is versatile when it comes to various combinations of protocols such as SS7 to SMPP, SS7 to SS7, and many others. Carrier grade SMS products will support all possible ones.

Inbox folder function

An inbox folder is a good feature to have in an SMS gateway dashboard. It acts like a regular email inbox, but in a centralized location, so that operators and agents can respond to clients’ inquiries in a timely manner, without exiting the dashboard.

This feature can be improved even further if it has the ability to store “canned” responses that are basically templates to address clients’ most frequently asked questions. This will speed up the communication process and increase loyalty and retention rates.

Role-based access control

Make sure that your SMS gateway allows setting different user roles for your operators. This will ensure that the level of access to sensitive information is appropriate for all employees.  Look for sophisticated role-based access control in the SMS dashboard, and ensure that only senior staff can access aggregate client lists, routing details, and other sensitive data from a security point of view.

The SMS gateway dashboard is a crucial element which makes the platform convenient for your clients operators and employees. That’s why it is important to choose a user-friendly interface with a set of useful features. Share your thoughts and ideas about what else can make the dashboard more convenient for an SMS business.

Moving forward,
DAS Solutions Team. 

Business Intelligence Software Is Critical for Growth

The savvy utilization of data is essential for the success of a business. Corporate leaders have finally realized what a large value added business intelligence (BI) platforms bring in terms of access to more structured data. This trend toward acceptance and integration of such tools is showcased by the fact that BI software is now rated as a top investment priority by CIOs.

BI includes a variety of instruments, applications, and methodologies that allow to collect data from internal and external resources. BI platforms then prepare that data for analysis, and generate reports that are comprehensible to decision makers. BI also allows to plan and model future situations and assess risks. It doesn’t solve problems, but one can identify otherwise undetectable issues with the help of BI, and then take corrective actions to reach growth objectives.

The BI and analytics market is undergoing an evolution. Analysts predict that cloud-based BI technology investments will grow 4.5 times faster than those in on-premises solutions. The adoption of machine learning techniques and the development of smart data delivery tools also attract more funding. In addition to that, companies are more inclined to use intuitive self-service business intelligence software that doesn’t require profound technical skills. Ideally, the IT department can train the rest of the team on what data is available and how that information can be accessed and used. Once the data warehouses and data marts supporting the business intelligence system are set up, managers should be able to query the data and easily create custom reports.

The ideal business intelligence software is composed of several parts. One of its parts will source data from various databases used by a company. When it comes to sourcing data, every company is unique and it’s highly unlikely there’s a third-party solution that can simply integrate with all the company’s sources of data out of the box. For that reason, a company may want to consider custom software development for this portion of the BI tool.

The other part will process and visualize the information. A friendly User Interface and User Experience at this point is crucial for this portion of your new software. If the employees actually using this tool will not know how to use it properly right away, there will almost certainly be problems and unnecessary expenses in the long term. Investing in usability is a big must. At the same time, the value of a user-friendly interface is diminished if the system does not work properly. Thus the front-end and the back-end of a custom business intelligence software should always be well aligned.

This is why it is important that the logic behind such a product gets ironed out well before the development of the tool. A company’s leaders, therefore have a set of questions they should consider before investing in a custom BI software.

1. What is expected that the system should do?
2. Why is that needed?
3. How will success be measured?
4. When should the desired goals be achieved?

When business owners have answers to these questions they need to remember that the BI tool is an investment that yields results in the long run and only if it is actively used with the appropriate adjustments based on the company’s growth strategy.

CIOs invest in business intelligence systems in order to make informed, data-driven decisions. As a study has shown, decisions backed with data result in significantly higher ROI and sales numbers. These tools can also leverage information in order to gain a competitive advantage, cut costs, and reduce risks. Thus, investing in a good business intelligence software is worth considering.

Moving Forward,
DAS Solutions Team. 

What Everybody Ought to Know About KPI Dashboards

KPI dashboards assist an organization to define and measure progress toward organizational goals and objectives. Once your organization has analyzed its mission and defined its goals, it needs to manage, control and achieve its goals. It takes time and effort to monitor KPIs, which is why it is important that appropriate metrics are chosen to address the specific needs of the company. KPI dashboards help you analyze up-to-date data and save resources.

The question is how do you get good KPI software?

Here are some options:

  1. You can develop it in-house;
  2. You can buy an off-the-shelf solution;
  3. Hire a software development company to create it for you.

If you choose to create a KPI dashboard in-house, the process will be costly, considering that your IT team will need to come up with a development plan beforehand. In fact, they might not have the knowledge to do this at all, which would also lead to increased spending.

In case you decide to buy an off-the-shelf solution, it may not have all the features and tools that you need. Custom features and maintenance involve additional costs, and those services can be extremely expensive. Additionally, you never know when the vendor is going to update the software, which makes you dependent. Generally a lot of time is wasted in the process of trying out the various existing solutions.

If you choose to hire a trusted software development company, you will get a KPI dashboard that will have all the tools that you need and you will be provided with 24/7 support and maintenance.

Your company will greatly benefit from having an efficient KPI dashboard, because:

  • You can get information from different sources, such as Google analytics;
  • You will be able to create and customize the KPI dashboard according to your needs;
  • You can access the dashboard online from different devices and share it with other departments;
  • Your team will understand better what they need to do and as a result they will become more effective at work;
  • You will be able to compare the performance of your employees;
  • Many different departments can use KPI dashboards in their work;
  • You can create reports faster and easier.

KPI dashboards can help identify business opportunities or problems early on. They will show if you are meeting your business goals and if the strategy you have chosen is successful. Also, meeting KPI goals will motivate your employees.

Contact us and discover how your company can benefit from using custom KPI dashboards developed by DAS Solutions.